Press Release
Rtl Audio Center Berlin by Evolution Design Wins the Silver A' Design Award in Interior Space and Exhibition Design
Evolution Design honored for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Rtl Audio Center Berlin by Evolution Design has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Rtl Audio Center Berlin
Rtl is an audio center in Berlin, Germany, that houses four radio stations. The center covers 2,700 square meters and provides space for nearly 200 staff. A common thread of red light profiles, neon lights, wall graphics and furniture links the whole interior. Meeting rooms are styled as Berlin bars, shared flats and parks. Materials include gunmetal, plywood, solid wood, glazed partition walls, faux brick and denim-textured carpets. The layout leads from the public reception to a shared hub and to office areas planned for collaboration.
About Evolution Design
Evolution Design is a Swiss architecture and design studio that focuses on human-centred design solutions. The practice was founded in 2004 from the passion and drive of Stefan Camenzind to create a new level of client-focused design solutions. Today, the studio has offices in Zurich and London and employs a team of 20 architects and designers. Since 2014, Evolution Design is a partnership between executive director Stefan Camenzind, creative director Tanya Ruegg and technical director Marco Noch.
Award Record
This recognition makes Evolution Design a winner of 13 A' Design Awards. The awards were granted between the 2015 - 2016 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/120048
- A' Design Award Page: https://competition.adesignaward.com/120048
- Media Showcase: https://www.designnewsroom.com/!120048
- Laureate Profile: https://dezigners.org/d/151217
- Further Information from the Laureate: http://rtl-audiocenter.de
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Rtl Audio Center Berlin
- Function
- Audio Center Berlin
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Silver, Dim Gray, Black, Dark Gray and Dark Slate Gray
- Images
- 5
The Recognition
- Laureate
- Evolution Design
- Country
- Switzerland
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120048
Credits
- Image Credits
- Photographer Sebastian Dörken / Max Schroeder, 2021.; Photographer Kevin Schuenemann, 2021.
Design Details
- Unique Properties
- The design of the entire space is linked by a Roter Faden, or common thread in German, a journey into both the world of music and the vibrant German capital. Design elements such as light profiles, neon lights, wall graphics and furniture, all in Rtl trademark red, curl through the center. A Pink Floyd inspired wall features Gold records and award trophies, while meeting rooms styled as famous Berlin bars, shared flats and verdant parks pay homage to the iconic city.
- Inspiration
- By relocating to new premises, Rtl, one of the largest media broadcasters in Europe, commissioned a state of the art audio center to house its four Berlin radio stations. Inspired by all things music, the center is designed as an inspirational journey into the world of audio entertainment. Berlin, too, plays an important part in the concept. Interiors reference the gritty, hip nature of the city and its iconic locations to give the center a unique identity.
- Research
- The overall aim of the project was to rethink radio and audio production and to design an inspirational and technologically advanced hub for media industry workers, in which they feel comfortable, motivated and creative. Another important aspect was the integration of four separate music channels, all with their own identities, into one wing of the space, in order to deliver the synergies of one broadcasting house rather than having each station as an individual and unconnected entity.
- Challenge
- The project faced two challenges. The production and broadcasting studios required specialised construction including double-studded thick gypsum walls set at angles, and interior glazing set at a slant in order to deliver an optimum sound environment. A second challenge lay in creating interiors that reflect the energy of the music industry and retain an air of timelessness, they should not date too quickly, and also cater for the variety of music styles played by the four stations.
- Realization and Technology
- To create a loft-like interior, finishes such as gunmetal, plywood and solid wood were used alongside glazed partition walls, perforated cladding panels, faux brick, denim-textured carpets and custom-made graffiti-style murals. Handrails from Berlin U-Bahn add an urban touch. Striking lighting solutions, including custom-made lights resembling microphones and a lighting feature that suggests sunshine filtering through treetops, further evoke both the music industry and city life.
- Operation and Interaction
- The layout reflects user journeys through the space. The reception is the most public area and gives visitors an insight into the workings of a radio station. The hub, a semi-public space at the heart of the audio center, encourages employees, guests and music stars to get together, socialise and entertain. Office areas have been specifically designed and located to encourage creativity and to improve collaboration and connectivity among staff.
- Project Duration and Location
- The project was completed in January 2021. The project duration was 2,5 years. It is located in Berlin, Germany.
- Specifications
- The new audio center is home to four radio stations: 104,6 Rtl, 105,5 Spree Radio, 93.6 Jam Fm and Rtl Germany's Hitradio. The total area of the audio center is 2,700 square meters, and it provides space for nearly 200 staff.
- Keywords
- Rtl, radio station, audio center, interior design, music, workplace
