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Press Release

DesignNewswire · COMO, Italy ·

Ocean Luo Receives the Silver A' Design Award for Sinic Life Sales Center in Interior Space and Exhibition Design

Ocean Luo recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Sinic Life Sales Center by Ocean Luo, designed for SINIC Group Co., Ltd., has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Sinic Life Sales Center

Sinic Life is a sales center interior located in the Heart Lake district of Nanchang, China. The design follows a white, modern and simple aesthetic inspired by the idea of staring at the starry sky. Curved forms replace symmetrical layouts, and the interior is shaped by light and shadow instead of added decoration. Terrazzo, gradient glass, plain white patterned marble, metal and wood finishes are used as the main materials. The result is a calm and futuristic setting that joins commercial function with visitor experience.

About Ocean Luo

Mr. Luo has been engaged in interior Design for nearly 20 years. He focusing on providing Design solutions for high-end real estate and commercial public Spaces. Mr. Luo is good at combining the interesting elements of life with imagination. With the simple style of modernism as the keynote, he maximizes the space experience in design and creates a high-quality space that can convey the combination of art and cultural aesthetics.

Award Record

This recognition makes Ocean Luo a winner of 3 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2020 - 2021 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Sinic Life Sales Center
Function
Sales Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Silver, Dark Gray, Dim Gray, Gray and Gainsboro
Images
5
Client
SINIC Group Co., Ltd.

The Recognition

Laureate
Ocean Luo
Country
China
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#120047

Credits

Image Credits
Shenzhen Shixiang Cultural Communications Co,Ltd , Frey Peng Photographer

Design Details

Unique Properties
Sinic Life Sales Center is located in nanchang heart lake plate. The project proposes the white ultra-modern and simple aesthetics of "Staring at the Starry Sky" , to open up an aesthetic space, which is full of futuristic sense for people in the busy city.
Inspiration
Based on the exploration of new business scene ,design through the new delicate claims, a new dimension of full age, three value proposition, the new security guard to stroll "star" for the concept. Ocean Luo have choose Terrazzo, gradient glass, lego board, wood finish as the material of special craft,with the "white" inclusive and curve modelling flow and interaction, to construct a commercial, interest and experience coexist in the future life experience center.
Research
The marble of whole white pattern and metal, make the sunshine penetrate the whole space, bright and warm.The shaping of space drives the awakening of consciousness. In the flowing track of curve and light,one of it will open the door of journey for exploring the starry sky in the future.
Challenge
The operation of the curve in the space breaks the law of symmetry and regularity,and the soothing melody and gentle swing agree with each other, and the beauty of dynamic and lively rhythm quietly emerges.
Realization and Technology
He marble of decorative pattern of whole face plain white and metal,and the rigid and flexible co-structure of the multi-curved spacegives rise to the scene reproduction under layers of rendering.
Operation and Interaction
Designers turn the universe into space, with people walking around, there is quite a sense of stepping on the moon god line. There is no extra decoration in the whole space, and the light and shadow project infinite width in the limited space. You can get the impression and experience of shaking the soul whenever and wherever.
Project Duration and Location
The project started on May 2020 in Guangzhou and finished on September 2020 in Nanchang.
Keywords
Modern , Art Fairy Tale , Fun Space ,

Good Design Deserves Great Recognition

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