Press Release
134340 Fan Made Music Video Motion Graphic Design by Zi Quan Lim Wins the Silver A' Design Award in Movie, Video and Animation Design
Zi Quan Lim honored for movie, video and animation design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that 134340 Fan Made Music Video Motion Graphic Design by Zi Quan Lim, designed for The One Academy, has been granted the Silver A' Design Award in the Movie, Video and Animation Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding 134340 Fan Made Music Video Motion Graphic Design
134340 is an animated music video created as a fan made project for a Korean pop song of the same name. The song title refers to the asteroid number of the dwarf planet Pluto. In response to the lyrics, the video shows Pluto as a white ball moving through multiple dimensions in space, surrounded by colourful three dimensional shapes that follow the rhythm of the music. Simple geometric forms and keyframe animation at 30 frames per second are used. The flat cel shading art style was produced entirely in the software Cinema 4D.
About Zi Quan Lim
Zi Quan Lim is a Malaysian student currently pursuing his Bachelor degree in Design Communication in Sunway University, Selangor, Malaysia. Zi incorporates mainstream pop music and motion graphics together to create a benchmark of his own visual images project. His passion in research helps encompass and strengthen his design process. His final college diploma project ‘134340’ was published in The One Academy gallery and submitted in 2019 Kancil Awards, a Malaysia annual advertising awards competition, which garnered him a Silver prize. He recently completed a 12-month internship in the U.S.
Award Record
This recognition makes Zi Quan Lim a winner of 1 A' Design Award.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. It is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Typical entries include feature films, short films, documentaries, animations, music videos and experimental films. The awarded movie designs are published at https://dezigners.org/design-category/movie
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/119694
- A' Design Award Page: https://competition.adesignaward.com/119694
- Media Showcase: https://www.designnewsroom.com/!119694
- Laureate Profile: https://dezigners.org/d/299983
- Further Information from the Laureate: http://bit.ly/3bAeph4
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 134340 Fan Made Music Video Motion Graphic Design
- Function
- Motion Graphic Design
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Light Pink, Misty Rose, Beige, Dark Slate Blue and Rebecca Purple
- Images
- 5
- Client
- The One Academy
The Recognition
- Laureate
- Zi Quan Lim
- Country
- Malaysia
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119694
Credits
- Image Credits
- Student Lim Zi Quan (Digital Media Designer, 2019); Student Lim Zi Quan (Digital Media Designer, 2019) Video Credits: Directed by: Lim Zi Quan Original Music & Sound Design: BTS Lyrics by: Pdogg, ADORA, Bobby Chung, RM, Martin Luke Brown, Orla Gartland, Suga, J-Hope Design: Lim Zi Quan Main Title Design: Lim Zi Quan Technical Director: Lim Zi Quan Animation: Lim Zi Quan Sound Design: Pdogg Composers: Pdogg
Design Details
- Unique Properties
- An ambitious fan made project, 134340 is a motion graphic based music video showcasing the song 134340 by international Korean pop idol group BTS from their third Korean studio album Love Yourself: Tear in 2018. The song title is the asteroid number of dwarf planet Pluto which used to be the ninth planet in our Solar System. The project reimagines Pluto as a white ball wandering through multiple dimensions in space that surrounded by colorful 3D shapes to correspond with the track musical rhythm.
- Inspiration
- The song 134340 lyrics are mostly about loneliness and negativities after a broken relationship. The video captures the lyrical content of the song and visualizes dwarf planet Pluto and the Solar System in outer spaces. In connection with the meaning behind the song, Pluto had also downgraded its status as a dwarf planet by the International Astronomical Union in 2006, therefore it was abandoned by our own Solar System.
- Research
- Prototype and pitching are my main research method for this project. I have experimented with animation in different software, then presented the demos with a series of questionnaires to the public via Google Forms and papers. Following the responses, I narrowed my focus into 2D Cel Shading in Cinema 4D to explore the art style which benefitted my work pace. In summary, technical skills shift quickly from time to time and there are no shortcuts to adapt one software easily at a time.
- Challenge
- There are limitations to what resources to experiment and compact with within the short period of time to complete a massive project. Also, not every art style compliments music the way it was intended to be in the first place and it is better to base on the audience perception instead of personal ones.
- Realization and Technology
- Designed entirely in Cinema 4D, 134340 fuses 3D polygons and with flat colors to bring out the simplicity of the design. The cameras and animation were done simply in 30fps without any plugins. The visual focuses on each shape's speeds and movements which were purposely designed for rhythmic fitting with the music. All object materials were produced in 2D cel shading, a cartoonish flat shading art style that can be achieved with Sketch and Toon Cel Shaders within Cinema 4D.
- Operation and Interaction
- 134340 music video was made primarily for the BTS fans known as ARMYs. Viewers are able to watch the white ball moving freely in spaces and dimensions while listening to the music in the video. Both Korean and English lyrics were put for viewers to understand the meaning of the song. Another operation is to strategize 134340 by submitting the video to the idol agency company, BigHit Entertainment YouTube channel as an act of mock partnership or potential creative collaboration in business.
- Project Duration and Location
- The project started in June 2019 in Kuala Lumpur and finished in mid-August 2019 in Selangor, and was exhibited in The One Gallery of The One Academy in late August until early September 2019.
- Specifications
- 134340 is an animated music video that comes with 1 minute and 15 seconds runtime in mp4 format and 1920 x 1080 screen resolution. The project was published for my college student exhibition as my final college project, showcasing the final video, an A3 (297 x 420 mm) concept board poster and a 2A0 (1189 x 1682 mm) visual poster. To further promote 134340, several design elements from the music video were selected as individual arts and printed out as Kiss Cut stickers to the public for free.
- Keywords
- Motion Graphics, Music Video, Fan Made, Cel Shading, Cinema4D, K-pop, 3D Animation, Space
