Breakthrough and Rebirth Cultural Experience Center by Jsc Associates Wins the Silver A' Design Award in Interior Space and Exhibition Design

Jsc Associates honored for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Breakthrough and Rebirth Cultural Experience Center by Jsc Associates, designed for Jsc Design Associates, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Breakthrough and Rebirth Cultural Experience Center

Breakthrough and Rebirth is a cultural experience center set inside an old building in Changsha, China, with an interior of about 500 square meters. The design links the renovated building with the surrounding community without altering the relationship between the original structures. An installation staircase forms the heart of the interior, built from irregular geometric lines and combined with blue and white blocks. A negotiation area joins a leisure book bar and a bar. The center holds cultural and art exhibitions and activities.

Award Record

Jsc Associates is a winner of 1 A' Design Award, including this recognition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/119692
A' Design Award Page: https://competition.adesignaward.com/119692
Media Showcase: https://www.designnewsroom.com/!119692
Laureate Profile: https://dezigners.org/d/299193
Further Information from the Laureate: http://www.psid.cn

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Breakthrough and Rebirth Cultural Experience Center
Function: Cultural Experience Center
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Saddle Brown, Gray, Sienna, Dark Slate Gray and Silver
Images: 5
Client: Jsc Design Associates

The Recognition

Laureate: Jsc Associates
Country: China
Recognition: Silver A' Design Award
Edition: 2020 - 2021
Design ID: #119692

Credits

Team: JSC Design Associates
Image Credits: PERCEPTRON

Design Details

Unique Properties: The core concern of designers is to consider how to form a unique and integrated commonness with the surrounding communities without destroying the relationship between the original buildings. "Old building reconstruction" is an arduous design task. If we quote gorgeous words, it is said that "old building reconstruction project is like dancing in shackles. Dancers need to move and turn more flexibly in order to find freedom in restrictions and detonate power under constraints."
Inspiration: I hope to create a theme of "Spiritual Fortress", which continuously introduce wonderful cultural and art exhibitions and activities to provide multi-dimensional experience for everyone who comes here, so as to continuously promote the development of urban culture and fashion, and promote the continuous innovation of lifestyle and experience. I want to inject new impetus of urban culture into the old block, so as to interact with the old traditional culture to form an impact as well as a fusion
Research: Think about how to form a unique and integrated commonness with the surrounding communities.
Challenge: What will the future be like? Pure colors and futuristic streamline design give people a sense of foresight. To a traditional cultural ancient city, my design adds imagination with its cutting-edge attitude and creative space settings, as well as the functionality of the space and the certainty and predictability of old blocks.
Realization and Technology: The main role of the space is the design of the "installation staircase". The staircase is the heart of the interior space and the soul of art. The irregular geometric lines interweave with each other. The simple geometry leaves the space for people and provides people with a lot of opportunities for communication and interaction. It produces a strong sense of power, and expounds a new atmosphere for the space. It interprets the space from a temporary new angle. The combination of linear designs and Rubik‘s Cube has great attraction and gives people infinite vision. Combined with the blue and white blocks, the whole space elevates the artistic value and visual impact to the utmost.
Operation and Interaction: In addition to creation, we are more committed to promoting the communication and development of culture and art, creating diversified public space and creating a community platform for young people. The negotiation area is arranged as a combination of a leisure book bar and a bar, which makes the atmosphere of the real-estate sales more relaxed.
Project Duration and Location: The project is Located in ChangSha, China. The project duration was from Aug，2020 to Nov，2020.
Specifications: About 500 square meters.
Keywords: A: Progressive spatial relations form different spatial appeals. B: Immersive experience.