Skip to content

Press Release

DesignNewswire · COMO, Italy ·

BonBonne Nuit Candy Packaging by Ka Wai Tsun Wins the A' Design Award in Packaging Design

Ka Wai Tsun honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that BonBonne Nuit Candy Packaging by Ka Wai Tsun, designed for Ka Wai (Rae), Tsun, has been granted the A' Design Award in the Packaging Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About BonBonne Nuit Candy Packaging

BonBonne Nuit is a packaging design series for candy. The name combines two French words, bon bon, meaning candy, and bonne nuit, meaning good night. The concept invites customers to taste their own lucid dreams. The packages use a montage style that brings together surrealistic elements. Because lucid dreams are controllable, the story on each package suggests a desire that people are likely to have. The conceptual product names are intended to trigger imaginative scenes in the mind. The series includes three pouches, three mini round boxes and two rectangular handle boxes.

About Ka Wai Tsun

Rae Tsun Graphic Designer & Illustrator ________________________ Rae Tsun is a graphic designer and illustrator known for her distinctive, playful style—crafting work that is both imaginative and meticulously executed. Fluent in Cantonese, Mandarin, and English, she brings a versatile, cross-cultural perspective to every project. A graduate of LaSalle College Vancouver's Graphic Design program, Rae is now focused on deepening her professional practice and expanding the reach of her creative voice. Her ambition is to build a body of work that is not only technically refined but visually unmistakable. Her talent has already garnered significant industry recognition.

Award Record

Ka Wai Tsun is a winner of 1 A' Design Award, including this recognition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project
BonBonne Nuit Candy Packaging
Function
Candy Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Plum, Gainsboro, Dark Gray, Tan and Medium Purple
Images
5
Client
Ka Wai (Rae), Tsun

The Recognition

Laureate
Ka Wai Tsun
Country
Canada
Recognition
A' Design Award
Edition
2020 - 2021
Design ID
#118219

Design Details

Unique Properties
In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Inspiration
There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Research
During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Challenge
The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Realization and Technology
To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Operation and Interaction
Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Project Duration and Location
BonBonne Nuit was created and finished in March 2020 in Vancouver.
Specifications
Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Keywords
Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate