Press Release
Hai Xia Huang Is Honored with the A' Design Award for Changle Liquor Packaging in Packaging Design
Hai Xia Huang honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Changle Liquor Packaging by Hai Xia Huang, designed for Yuto Group. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Changle Liquor Packaging
Changle is a packaging design for a Chinese health wine. The outer box is made of corrugated paper and can be folded flat for transport, then assembled quickly at the filling plant. Folding the box saves shipping space and cost. The graphics show an evergreen tree that grows upward and outward, together with a Ganoderma platform, a crane and Nanshan hills. Longan, medlar and Angelica dahurica are also included in the picture. Light retro colours are used. The box measures 100 by 100 by 270 millimetres and holds a 500 millilitre bottle.
About Hai Xia Huang
She is a person who loves life, fears life and advocates nature. She like the traditional history and culture of the Chinese nation, and devote myself to reconstruct the traditional Chinese aesthetics with the modern aesthetic viewpoint, carry forward the Chinese culture, and let the world have a new understanding of the traditional Chinese culture.
Award Record
With this recognition, Hai Xia Huang is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/116260
- A' Design Award Page: https://competition.adesignaward.com/116260
- Media Showcase: https://www.designnewsroom.com/!116260
- Laureate Profile: https://dezigners.org/d/272121
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Changle Liquor Packaging
- Function
- Liquor Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Sienna, Dark Khaki, Saddle Brown, Peru and Burly Wood
- Images
- 5
- Client
- Yuto Group
The Recognition
- Laureate
- Hai Xia Huang
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #116260
Credits
- Team
- Huang Hai xia, Art direction:Li Yu Chun
Design Details
- Unique Properties
- Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
- Inspiration
- The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
- Research
- Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
- Challenge
- Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
- Realization and Technology
- The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
- Operation and Interaction
- Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
- Project Duration and Location
- The project done within 1 months in Shenzhen.
- Specifications
- Box：100mmx100mmx270mm Bottle：500ml
- Keywords
- Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
