Press Release
Food in Nature Photography by Duc Bui Is Granted the A' Design Award in Photography and Photo Manipulation Design
Duc Bui honored for photography and photo manipulation design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Photography and Photo Manipulation Design category for Food in Nature Photography by Duc Bui, designed for FPDB Creative. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Food in Nature Photography
Food in Nature is a food photography project created for a seafood restaurant in Ho Chi Minh City, Vietnam. The series presents the dishes of a new fine dining menu, and each dish is given its own layout and story. The concept links food to nature by showing fragile flowers growing from arid stones, a scene that suggests survival and growth. The vibrant colors of the flowers and the unusual shapes of the stones are emphasized. Artificial light was used to imitate light reflected from the sea and to express the freshness of the seafood.
Award Record
Duc Bui is a winner of 1 A' Design Award, including this recognition.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. It is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Typical entries include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. The awarded photography designs are published at https://dezigners.org/design-category/photography
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/114801
- A' Design Award Page: https://competition.adesignaward.com/114801
- Media Showcase: https://www.designnewsroom.com/!114801
- Laureate Profile: https://dezigners.org/d/293316
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Food in Nature Photography
- Function
- Photography
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Dark Gray, Light Slate Gray, Dark Olive Green, Silver and Dark Slate Gray
- Images
- 5
- Client
- FPDB Creative
The Recognition
- Laureate
- Duc Bui
- Country
- Viet Nam
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #114801
Credits
- Team
- Duc Bui & FPDB Creative
- Image Credits
- PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Design Details
- Unique Properties
- FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
- Inspiration
- The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
- Research
- How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
- Challenge
- The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
- Realization and Technology
- Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
- Operation and Interaction
- Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
- Project Duration and Location
- The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
- Specifications
- Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
- Keywords
- photography, food, seafood, nature, survival
