Iron Photography · 2021
Food in Nature Photography
by Duc Bui
- A' Design Award 2021 in Photography
- CLIENT: FPDB Creative
- Estimated Number of Design Views: 17,321
- Verification code E9AC7D3BC0 · Verify this award
Colors
About Food in Nature Photography
Food in Nature is a food photography project created for a seafood restaurant in Ho Chi Minh City, Vietnam. The series presents the dishes of a new fine dining menu, and each dish is given its own layout and story. The concept links food to nature by showing fragile flowers growing from arid stones, a scene that suggests survival and growth. The vibrant colors of the flowers and the unusual shapes of the stones are emphasized. Artificial light was used to imitate light reflected from the sea and to express the freshness of the seafood.
About the A' Design Award
Food in Nature Photography is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Food in Nature Photography is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Food in Nature Photography is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
- Dimensions & Packaging
- Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
- Tags
- photography, food, seafood, nature, survival
- Production Technology
- Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
- Design Challenge
- The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
- Research
- How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
- Inspiration
- The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
- Project Duration
- The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
- Operation Flow
- Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
- Image Credits
- Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
