Press Release
2018 Welcome Package DGUT Freshman Admission Notice Gift Box by Ruikang Xie Wins the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Ruikang Xie acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ 2018 Welcome Package DGUT Freshman Admission Notice Gift Box by Ruikang Xie, designed for Xiexie Design, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About 2018 Welcome Package DGUT Freshman Admission Notice Gift Box
2018 Welcome Package DGUT is an admission notice gift box created for new students of Dongguan University of Technology in China. The design combines the Chinese character Guan with the michelia alba, the city flower of Dongguan, to form a font design and a unified visual set. The pull out box holds a canvas bag, a notebook, a pen bag and two local atlases. Two bottles are also included, one with dried michelia alba and one with handwritten message notes. The package aims to give freshmen a sense of belonging and to present the local culture.
About Ruikang Xie
As a visual designer, Xie Ruikang is running own design studio currently in his hometown Dongguan city as third-tier city, guangdong province, in China.Dongguan is a dense machining industrial city, where people only know how to make copies without innovative designs. Therefore, he has chosen to return to his hometown to bring some creative energy to Dongguan by the experience of study and work in the first-tier cities at some time in the past.Xie ruikang's design is based on the mainland, facing the world with strong humanistic feelings. He makes his own feelings about his hometown to reflect into his all works.
Award Record
This recognition makes Ruikang Xie a winner of 3 A' Design Awards. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/102231
- A' Design Award Page: https://competition.adesignaward.com/102231
- Media Showcase: https://www.designnewsroom.com/!102231
- Laureate Profile: https://dezigners.org/d/201006
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 2018 Welcome Package DGUT Freshman Admission Notice Gift Box
- Function
- Freshman Admission Notice Gift Box
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Ghost White, Light Sea Green, Lavender, Medium Turquoise and Teal
- Images
- 5
- Client
- Xiexie Design
The Recognition
- Laureate
- Ruikang Xie
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #102231
Credits
- Image Credits
- 5 Zhang Jingwen
Design Details
- Unique Properties
- The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.
- Inspiration
- Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.
- Research
- Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.
- Challenge
- We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.
- Realization and Technology
- This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.
- Operation and Interaction
- Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.
- Project Duration and Location
- Started in July 2018, completed in September, completed in Dongguan, China
- Keywords
- Future, humanistic life, flowers
