Press Release
Eyesight Nutrition Package Package by Ruikang Xie Wins the Bronze A' Design Award in Packaging Design
Ruikang Xie acknowledged for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Eyesight Nutrition Package Package by Ruikang Xie, designed for Xiexie Design, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Eyesight Nutrition Package Package
Eyesight Nutrition Package is a gift box created for the 35th anniversary of an optical brand. The box is made of cardboard and measures 290 by 290 by 290 millimetres. Four small boxes are held against the four walls by magnetic fasteners, while a central bucket box holds a calendar, a support base and coupons. Each side presents a pair of glasses for a chosen scene, manuals printed with brand stories and small gifts. The whole structure is assembled by hand. The design connects the brand story with daily working, sporting, entertainment and travel scenes.
About Ruikang Xie
As a visual designer, Xie Ruikang is running own design studio currently in his hometown Dongguan city as third-tier city, guangdong province, in China.Dongguan is a dense machining industrial city, where people only know how to make copies without innovative designs. Therefore, he has chosen to return to his hometown to bring some creative energy to Dongguan by the experience of study and work in the first-tier cities at some time in the past.Xie ruikang's design is based on the mainland, facing the world with strong humanistic feelings. He makes his own feelings about his hometown to reflect into his all works.
Award Record
With this recognition, Ruikang Xie is a winner of 2 A' Design Awards. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/102228
- A' Design Award Page: https://competition.adesignaward.com/102228
- Media Showcase: https://www.designnewsroom.com/!102228
- Laureate Profile: https://dezigners.org/d/201006
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Eyesight Nutrition Package Package
- Function
- Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Silver, Lavender, Dark Slate Blue, Steel Blue and Slate Gray
- Images
- 5
- Client
- Xiexie Design
The Recognition
- Laureate
- Ruikang Xie
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #102228
Credits
- Image Credits
- 5 Lin Jiahui
Design Details
- Unique Properties
- As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
- Inspiration
- The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
- Research
- The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
- Challenge
- In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
- Realization and Technology
- The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
- Operation and Interaction
- The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
- Project Duration and Location
- Started in October 2019 and completed in November, all completed in Dongguan, China
- Keywords
- Glasses, nutrition, packaging design, brand humanities
