Zhuyeqing Green Tea Flagship Store von Li Xiang

Das Design Zhuyeqing Green Tea Flagship Store von Li Xiang ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2020 A' Design Award in Gold in der Wettbewerbskategorie Innenraumdesign.

GoldInnenraum· 2020

Zhuyeqing Green Tea Flagship Store

von Li Xiang

Auftraggeber: X+Living

Gewinner des A' Design Award in Gold in der Kategorie Innenraum

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Das Design

Über Zhuyeqing Green Tea Flagship Store

Das Trinken von Tee erfordert sowohl ein günstiges Umfeld als auch gute Laune. Der Designer präsentiert das Motiv von Wolke und Berg in Form einer Freihand-Tuschemalerei und streut ein Paar wunderschöner chinesischer Landschaftsbilder auf engstem Raum. Durch maßgeschneiderte Funktionsträger hat der Designer ein sensorisches Erlebnis für die Verbraucher geschaffen, das eine enorme sinnliche Wirkung hat.

Die Auszeichnung

Über den A' Design Award in Gold

Zhuyeqing Green Tea Flagship Store ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Zhuyeqing Green Tea Flagship Store wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Zhuyeqing Green Tea Flagship Store erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: The designer had completed the promotion of space design for a renowned green tea brand, Zhuyeqing, in its producing area Chengdu. The mountain-shaped counters seems like shrouded in the mist with bended panels which connect them drawing a graceful arc through the air. It not only meets the functional requirement of displaying goods, but also contributes the richness of aesthetic composition in the space and provides consumers with a variety of appreciative perspectives.
Abmessungen & Verpackung: The floor area of the project is 96 sqm.
Schlagwörter: Li Xiang, retail, flagship store, interior design, xlmuse, china, immersive experience
Produktionstechnologie: Not only all the power cords and power plugs were hidden in the mountain-shaped counters, but also aromatherapy electric diffuser and sound system in order to reduce objects and make the space rich in experience while simple in forms. The large-scale use of stainless steel materials have added a touch of poetic flavour to the space while still retain a style of modern fashion. The texture and color of metal are just like ink on the paper, grinding out the ethereal artistic conception that perfectly deduces the theme.
Designherausforderung: In a limited space with quite small area, the designer intended to use the motif of cloud and mountain as they shown in traditional Chinese painting, she would need to greatly reduce the fixed shape while at the same time satisfying all the necessary functions. And it turned out to be the biggest challenge. In additional, it became especially hard for the application of decorative film to the surface of the heteromorphic furniture. In the end, the designer asked the painters to manually paint the beautiful grains simulating that of the wood and finally realized the anticipated effects.
Forschung: Drinking tea requires both a favourable environment and a good mood, which is the reason why the designer values the guest experience to a great extent. Designer believes that experience is based on perception, therefore, she has greatly reduced the fixed shape in the space and hid most of the functional devices in the customized furniture.
Inspiration: The designer presents the motif of cloud and mountain in the way of freehand ink painting, and sprinkles a pair of elegant and beautiful Chinese landscape paintings in the enclosed limited space. Mountain-shaped counters extend naturally in the vertical and horizontal space. And designer transforms the mountain into cloud through the principle of mirror image. The two natural symbols appropriately describe the natural ecological origin place of zhuyeqing green tea.
Projektdauer: The project finished in September 2019 in Chengdu, China.
Betriebsablauf: After fully observation on the sensory needs of the consumers, designer has greatly reduced the fixed shape. Through customized function carriers, the needs of operation and consumer experience are both perfectly satisfied. The functional blocks at different levels and positions are carefully laid out, which opens up a path full of exploration and experience. Walking in the space, as if traveling through the clouds, consumers can not only appreciate the leisurely nature of the fairyland, but also enjoy sitting in the calm and peaceful mountain forest with particular interest.
Teammitglieder: Designer: Li Xiang
Project manager: Ren Lijiao
Project manager: Wu Feng
Bildnachweise: Image#1: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#2: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#3: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#4: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#5: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.