The Meaninghall Tea Teemballage af Suzhou SoFeng Culture Media Co.,Ltd. er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2020
The Meaninghall Tea Teemballage
af Suzhou SoFeng Culture Media Co.,Ltd.
Klient: Meaninghall
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #97594Designet
Om The Meaninghall Tea Teemballage
Meaninghall Tea er et emballagedesign til Biluochun grøn te. Biluochun er en grøn te, der produceres i Luxiang, en lille by ved Tai-søen i Suzhou, Kina. Emballagen er lavet af specielt kunstpapir med en spraglet tekstur, der minder om de gamle mure i byens centrum. Enkle stregtegninger forener symbolerne for bjerget, søen og hallen i ét landskabsmotiv. Varmeprægning anvendes til at udtrykke teens naturlige karakter. Detaljerede illustrationer er undgået, så den lokale kultur præsenteres på en rolig og nutidig måde.
Anerkendelsen
Om A' Design Award i Sølv
The Meaninghall Tea Teemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. The Meaninghall Tea Teemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. The Meaninghall Tea Teemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers. - Dimensioner & Emballage
- Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process - Tags
- Package, Tea, China, Suzhou, Biluochun
- Produktionsteknologi
- We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
- Designudfordring
- Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
- Forskning
- Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
- Inspiration
- The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters. - Projektvarighed
- The project started in April 2019 in Suzhou, China and finished in December 2019.
- Driftsflow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
- Patenter
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
- Teammedlemmer
- Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer - Billedkreditering
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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