WiseTribe Education Visuel identitet af Somethink Brand er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

SølvGrafik· 2020

WiseTribe Education Visuel identitet

af Somethink Brand

Klient: WiseTribe education

Vinder af A' Design Award i Sølv i kategorien Grafik

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Farver

Designet

Om WiseTribe Education Visuel identitet

WiseTribe Education er en visuel identitet skabt til en uddannelsesorganisation, der henvender sig til børn fra fødslen til tolv år. Det kinesiske brandnavn weisi lyder som det engelske ord wise, som også bærer betydningen at tænke. Identiteten bruger dristige farvekombinationer og hjælpegrafik til at udtrykke frihed og fantasi. Maskotfigurer, herunder en indfødt figur, en dinosaur, et visdomstræ og en planet, hjælper børnene med at relatere til brandet. Identiteten anvendes på plakater, skabeloner til sociale medier, visitkort, konvolutter og badges.

Anerkendelsen

Om A' Design Award i Sølv

WiseTribe Education Visuel identitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. WiseTribe Education Visuel identitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. WiseTribe Education Visuel identitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensioner & Emballage: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Produktionsteknologi: Templates for posters and social media, business cards, envelopes, badges.
Designudfordring: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Forskning: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Projektvarighed: The project started in January 2018 in Guangzhou, China.
Driftsflow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Teammedlemmer: Astro Wong
Dorne Tsui
Jr Deng
Billedkreditering: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.