Odea Holistisk Finansapp af Odeabank A.S er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Bronze i konkurrencekategorien Mobilteknologi, Applikationer og Software Design.
BronzeMobil· 2023
Odea Holistisk Finansapp
af Odeabank A.S
Klient: Odea Bank A.S
Vinder af A' Design Award i Bronze i kategorien Mobil
Verificeret Prisvinder
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Om Odea Holistisk Finansapp
Odea er en super-app, der vil fungere som et omfattende finansielt værktøj for Odeabank-kunder. Det er en holistisk investeringsløsning på det tyrkiske marked. Virksomhedens vision er at være den "fygitale" Tyrkiets bank. Odeas design giver kunderne mulighed for at se alle finansielle produkter og saldi på et øjeblik, hvilket giver brugeren en følelse af klarhed og nem adgang til nødvendige oplysninger. Odea tilbyder en skræddersyet tilgang til finansielle produkter, der understøtter forretningsvækst og driver adoptionen af den digitale kanal.
Anerkendelsen
Om A' Design Award i Bronze
Odea Holistisk Finansapp er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Odea Holistisk Finansapp forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Odea Holistisk Finansapp tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
- Dimensioner & Emballage
- Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
- Tags
- Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
- Produktionsteknologi
- The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ - Designudfordring
- There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
- Forskning
- Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
- Inspiration
- Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
- Projektvarighed
- The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
- Driftsflow
- The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
- Patenter
- Copyrights belong to Odeabank A.S, 2023
- Teammedlemmer
- Odeabank CX Design Team
- Billedkreditering
- Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023
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