Gaenyeomsuda Lærebog af Miraen Design Team er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Bronze i konkurrencekategorien Uddannelse, Undervisningsmidler og Uddannelsesindhold Design.
BronzeUddannelse· 2023
Gaenyeomsuda Lærebog
Klient: Mirae-N
Vinder af A' Design Award i Bronze i kategorien Uddannelse
Verificeret Prisvinder
Verificer Prisstatus for #148329Designet
Om Gaenyeomsuda Lærebog
Gaenyeomsuda er en matematiklærebog designet til teenagere. Navnet er en forkortet form af en frase, der betyder, at begreber er alt i matematik. Logoet anvender et talebobbel-motiv og en håndtegnet stil, som afspejler den forkortelse og personalisering, man finder i teenagekulturen. Formålet er at få studiet af matematik til at føles som en snak med en ven, så eleverne åbner bogen uden ubehag. Bogen måler 210 gange 260 millimeter. Alle sider er mat laminerede, og logoet og illustrationerne er belagt med transparent epoxy.
Anerkendelsen
Om A' Design Award i Bronze
Gaenyeomsuda Lærebog er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Gaenyeomsuda Lærebog forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Gaenyeomsuda Lærebog tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
- Dimensioner & Emballage
- 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy - Tags
- Textbook,Education,Print,Design,Branding
- Produktionsteknologi
- The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying - Designudfordring
- Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
- Forskning
- Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
- Inspiration
- Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above. - Projektvarighed
- The project was from August 2022 to November 2022 and it went on sale from December 2022
- Driftsflow
- Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
- Teammedlemmer
- MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong
Sponsoreret
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