Science is O2 Skolelærebog af Jaehun Kim er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Guld i konkurrencekategorien Uddannelse, Undervisningsmidler og Uddannelsesindhold Design.
GuldUddannelse· 2022
Science is O2 Skolelærebog
af Jaehun Kim
Klient: Visang
Vinder af A' Design Award i Guld i kategorien Uddannelse
Verificeret Prisvinder
Verificer Prisstatus for #131223Designet
Om Science is O2 Skolelærebog
Science is O2 er en serie af naturvidenskabelige skolelærebøger til elever i grundskolen, mellemtrinnet og gymnasiet. Hvert omslag bærer en nøgleformet QR-kode, der linker til information om lærebogen, kampagner og naturvidenskabelige videoer. Yderligere QR-koder er placeret ved siden af hovedelementerne inde i bøgerne og giver adgang til eksperimentvideoer og ekstra opgaver. Mat lakering, epoxygrafik og blanke finish skaber en levende, semi-tredimensionel effekt. Hjørnerne er afrundede for sikrere håndtering, og de digitale links udvider læringen ud over den trykte side.
Anerkendelsen
Om A' Design Award i Guld
Science is O2 Skolelærebog er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Science is O2 Skolelærebog forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Science is O2 Skolelærebog skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
- Dimensioner & Emballage
- Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes. - Tags
- workbook, science, O2, QR Code
- Produktionsteknologi
- O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
- Designudfordring
- Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
- Forskning
- COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials. - Inspiration
- QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
- Projektvarighed
- Launched in Korea in September 2021
- Driftsflow
- Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
- Teammedlemmer
- Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO - Billedkreditering
- Visang Creative Design Lab, 20121
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