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Dream Dance Ice Ribbon Alkoholholdig Drikkevareemballage af Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Dream Dance Ice Ribbon Alkoholholdig Drikkevareemballage af Liandong Zhang, Huashuang Liu and Zhaoxin Zhu er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.


BronzeEmballage· 2023

Dream Dance Ice Ribbon Alkoholholdig Drikkevareemballage

af Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Klient: Jiangsu Yanghe Distillery Co., Ltd

Vinder af A' Design Award i Bronze i kategorien Emballage

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Farver

Designet

Om Dream Dance Ice Ribbon Alkoholholdig Drikkevareemballage

Dream Dance Ice Ribbon er et emballagesæt til en kinesisk baijiu-spiritus. Sættet er en blind box, der indeholder fire flasker i én æske. Hver flaske refererer til en af fire vintersportsgrene: hurtigskøjteløb, kunstskøjteløb, curling og ishockey. Krystalhætten er indgraveret på indersiden med en tredimensionel form for hver sportsgren. Flaskekroppen er selvlysende, og bundformen er tilpasset fra Ice Ribbon på National Speed Skating Oval, kombineret med et infinity-symbol. Æsken er efterbehandlet med bronzering, prægning og snefnug-print.

Anerkendelsen

Om A' Design Award i Bronze

Dream Dance Ice Ribbon Alkoholholdig Drikkevareemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Dream Dance Ice Ribbon Alkoholholdig Drikkevareemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Dream Dance Ice Ribbon Alkoholholdig Drikkevareemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber
The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
Dimensioner & Emballage
Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm
Tags
Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
Produktionsteknologi
The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon.
Designudfordring
Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
Forskning
Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
Inspiration
With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art, painted a touching scene of "Dream Dance Ice Ribbon".
Projektvarighed
2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Driftsflow
The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
Teammedlemmer
Creative Director:Liandong Zhang;
Creative Director:Huashuang Liu;
Creative Director:Zhaoxin Zhu;
Designer:Jingzhang Xiao;
Designer:Ru Li;
Designer:Aizong Lin

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A' Design Award er en international, jurybedømt udmærkelse for godt design. Deltag i A' Design Award for at få mulighed for meritokratisk anerkendelse, opnå berømmelse, prestige og omtale af dit arbejde. Nominer dit arbejde til A' Design Award og konkurrér om den eftertragtede A' Design Prize.

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