Dragon Boat Festival Snacks gaveæske af Yanhui Zhang

Dragon Boat Festival Snacks gaveæske af Yanhui Zhang er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.

BronzeEmballage· 2023

Dragon Boat Festival Snacks gaveæske

af Yanhui Zhang

Klient: Wuhan Pufine Creative Technology Co., Ltd.

Vinder af A' Design Award i Bronze i kategorien Emballage

13,748

Verificeret Prisvinder

Verificer Prisstatus for #142241

Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Dragon Boat Festival Snacks gaveæske

Book Text: Dragebådsfestivalen er en snacks gaveæske skabt til en traditionel kinesisk festival. Designet viser den storslåede scene fra en gammel kongelig fejring, tegnet i stil med traditionelle folkelige træsnit. Æsken er fremstillet med industriel pladefremstilling og beklædt med himmelblåt stof. Gyldne linjer optegner billedets detaljer, og en gylden metalplade er placeret på gyldent papir i midten. Æsken åbnes i to modsatte retninger. Seks lange æsker er placeret indeni på to lag og kan samles til én rulle eller vises hver for sig.

Anerkendelsen

Om A' Design Award i Bronze

Dragon Boat Festival Snacks gaveæske er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Dragon Boat Festival Snacks gaveæske forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Dragon Boat Festival Snacks gaveæske tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Dimensioner & Emballage: Box size: 400mm long, 293mm wide, 153mm high
Tags: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Produktionsteknologi: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Designudfordring: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Forskning: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspiration: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Projektvarighed: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Driftsflow: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Teammedlemmer: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Billedkreditering: Li An