Wilsons Prif Swyddogaeth: Pecynwaith Bwyd Cŵn gan Gary Lawson

Mae Wilsons Prif Swyddogaeth: Pecynwaith Bwyd Cŵn gan Gary Lawson yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2020

Wilsons Prif Swyddogaeth: Pecynwaith Bwyd Cŵn

gan Gary Lawson

Cleient: Lawson Design

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

11,962

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #94058

Ymuno â'r Rhestr Aros Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Wilsons Prif Swyddogaeth: Pecynwaith Bwyd Cŵn

Testun y Llyfr: Mae Wilsons yn ddyluniad pecynwaith ar gyfer bwyd cŵn wedi'i wasgu'n oer. Mae'r ystod yn cynnwys tri chynnyrch, pob un ar gael mewn bagiau 2.5 kg a 10 kg. Mae darluniau o dirweddau Ynysoedd Prydain yn lapio o amgylch pob bag, ac mae gan bob cynnyrch ei enw a'i balet lliw ei hun. Argreffir y bagiau mewn CMYC drwy fflecsograffeg gyda inciau dŵr dros orchudd llifol o inc gwyn, ac yna'u gorffen â farnais amddiffynnol clir. Mae bagiau ffoil ysgafn gyda chaeadau sip y gellir eu hailselio yn disodli sachau papur trwm, yn cadw'r bwyd yn ffres am fwy o amser ac yn helpu i leihau gwastraff.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Wilsons Prif Swyddogaeth: Pecynwaith Bwyd Cŵn yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Wilsons Prif Swyddogaeth: Pecynwaith Bwyd Cŵn fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Wilsons Prif Swyddogaeth: Pecynwaith Bwyd Cŵn yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Dimensiynau a Phecynnu: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Tagiau: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Technoleg Cynhyrchu: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Her Dylunio: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Ymchwil: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Ysbrydoliaeth: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Hyd y Prosiect: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Llif Gweithrediad: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Cydnabyddiaeth Delweddau: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson