MAU Vegas 2019 Digwyddiad gan Shreya Gulati

Mae MAU Vegas 2019 Digwyddiad gan Shreya Gulati yn enillydd uchel ei barch o'r 2020 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

HaearnHysbysebu· 2020

MAU Vegas 2019 Digwyddiad

gan Shreya Gulati

Cleient: Houndstooth

Enillydd Gwobr Haearn A' Design Award yn y Categori Hysbysebu

13,044

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #88163

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am MAU Vegas 2019 Digwyddiad

Apps Symudol Datgloi neu MAU Vegas yw prif ddigwyddiad apiau symudol y byd. Mae'n denu'r brandiau mwyaf o Silicon Valley gan gynnwys Spotify, Tinder, Lyft, Bumble a MailChimp i enwi ond ychydig. Rhoddwyd y dasg i Houndstooth o gysyniadu, dylunio a gweithredu ymddangosiad gweledol a phresenoldeb digidol y digwyddiad cyfan ar gyfer y flwyddyn 2019. Wrth i'r digwyddiad geisio gwthio ffiniau yn y gofod technoleg, fe wnaethant ddylunio system a allai gynrychioli hynny trwy ddelweddau gweledol a rhoi hwb i'r gynulleidfa. i mewn i'r profiad yn gyfannol.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae MAU Vegas 2019 Digwyddiad yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i MAU Vegas 2019 Digwyddiad fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir MAU Vegas 2019 Digwyddiad am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tagiau: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Technoleg Cynhyrchu: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Her Dylunio: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Ymchwil: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Ysbrydoliaeth: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Hyd y Prosiect: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Llif Gweithrediad: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Aelodau'r Tîm: Shyamlee Jagtap