Studds Accessories Ltd Dyluniad Mewnol Gofod Manwerthu gan Sameer Khosla

Mae Studds Accessories Ltd Dyluniad Mewnol Gofod Manwerthu gan Sameer Khosla yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Mewnol.

ArianMewnol· 2020

Studds Accessories Ltd Dyluniad Mewnol Gofod Manwerthu

gan Sameer Khosla

Cleient: Studds

Enillydd Gwobr Arian A' Design Award yn y Categori Mewnol

38,649

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #88161

Archwilio Mwy Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Studds Accessories Ltd Dyluniad Mewnol Gofod Manwerthu

Studds Accessories Ltd yw gwneuthurwr helmedau ac ategolion dwy olwyn. Yn draddodiadol, roedd helmedau studds yn cael eu gwerthu mewn allfeydd aml-frand. Felly, roedd angen creu hunaniaeth brand yr oedd yn ei haeddu. Cysyniadodd D'art y siop, gan gynnwys pwyntiau cyffwrdd arloesol fel Rhith-realiti’r cynhyrchion, byrddau arddangos cyffwrdd rhyngweithiol a pheiriannau glanweithio helmet ac ati. Studds y siop helmet ac ategolion, gan ddenu nifer sylweddol o gwsmeriaid, gan fynd ar daith adwerthu cwsmeriaid. i'r lefel nesaf.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Studds Accessories Ltd Dyluniad Mewnol Gofod Manwerthu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Studds Accessories Ltd Dyluniad Mewnol Gofod Manwerthu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Studds Accessories Ltd Dyluniad Mewnol Gofod Manwerthu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.
Dimensiynau a Phecynnu: The project covers a total of 600 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
Tagiau: Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design
Technoleg Cynhyrchu: With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
Her Dylunio: The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.
Ymchwil: Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.
Ysbrydoliaeth: The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.
Hyd y Prosiect: The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN
Llif Gweithrediad: 1.Prototyping was the foundation step for each production process.
2. Defining the lighting in store ambience in relation to product - This balance was highly critical.
3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself.
Patentau: We assure, post COVID19 lockdown we will apply for design copyrights. In order to assure the authenticity of this project, we have enclosed the No Objection Certificate from client and Project Contract documents in the licences. Please find the documents.
Aelodau'r Tîm: Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar
Cydnabyddiaeth Delweddau: Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.