Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol gan Seyon Kim

Mae Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol gan Seyon Kim yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Cymdeithasol.

EfyddCymdeithasol· 2020

Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol

gan Seyon Kim

Cleient: Seyon Kim

Enillydd Gwobr Efydd A' Design Award yn y Categori Cymdeithasol

26,133

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #87971

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol

Mae Gofal am Mam-i-Fod yn ymgyrch ymwybyddiaeth gyhoeddus ynghylch anghenion menywod beichiog sy'n teithio. Mae'r ymgyrch yn gofyn i deithwyr eraill gynnig sedd ar drên neu le i barcio car. Mae'r hunaniaeth weledol yn tyfu o logo sy'n cyfuno ffigwr person beichiog â siâp calon, gan gynrychioli beichiogrwydd a gofal. Defnyddir tôn bastel gynnes o goch ac oren cymysg yn lle'r lliw a gysylltir fel arfer â beichiogrwydd. Mae posteri a thocynnau tanddaearol printiedig yn cario'r logo mewn gorsafoedd a meysydd parcio.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Care for Mom to Be Ymgyrch Ymwybyddiaeth Gymdeithasol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensiynau a Phecynnu: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tagiau: care, pregnant, awareness, campaign
Technoleg Cynhyrchu: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Her Dylunio: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Ymchwil: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Ysbrydoliaeth: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Hyd y Prosiect: 3 weeks in New York City.
Llif Gweithrediad: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Aelodau'r Tîm: Seyon Kim
Cydnabyddiaeth Delweddau: Photographed by Seyon Kim