IGPizza Hunaniaeth Gorfforaethol gan Emanuele Grittini & Giuseppe Liuzzo

Mae IGPizza Hunaniaeth Gorfforaethol gan Emanuele Grittini & Giuseppe Liuzzo yn enillydd uchel ei barch o'r 2018 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2018

IGPizza Hunaniaeth Gorfforaethol

gan Emanuele Grittini & Giuseppe Liuzzo

Cleient: IGPizza

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

11,164

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #65396

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am IGPizza Hunaniaeth Gorfforaethol

Mae IGPizza yn hunaniaeth gorfforaethol a grëwyd ar gyfer brand pizza tecawê. Mae'r hunaniaeth wedi'i seilio ar batrymau a gymerwyd o'r siapiau a welir ar bizza, ac mae'r patrymau hyn yn ffurfio gweadau a ddefnyddir ar draws deunyddiau corfforaethol a chynllun y pwynt gwerthu. Mae cymeriad pizza gwenog gyda thafod estynedig yn rhoi tôn gyfeillgar i'r brand. Argraffwyd pecynnu'r pizza gan ddefnyddio flecsograffeg, tra bod y daflen fwydlen wedi'i hargraffu sgrin gyda lliwiau Pantone. Mae graffeg y pecynnu hefyd yn cynnwys testunau hyrwyddo a gwybodaeth archebu. Datblygwyd yr hunaniaeth ar y cyd â'r cleient trwy gynllunio cyfranogol.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae IGPizza Hunaniaeth Gorfforaethol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i IGPizza Hunaniaeth Gorfforaethol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir IGPizza Hunaniaeth Gorfforaethol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Dimensiynau a Phecynnu: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Tagiau: Friendly, pizza, food, colorful, funny
Technoleg Cynhyrchu: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Her Dylunio: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Ymchwil: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Ysbrydoliaeth: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Hyd y Prosiect: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Llif Gweithrediad: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Aelodau'r Tîm: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo