Amplifying Identity Cynllun Mewnol Swyddfa gan DB and B Pte Ltd

Mae Amplifying Identity Cynllun Mewnol Swyddfa gan DB and B Pte Ltd yn enillydd uchel ei barch o'r 2022 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Mewnol.

ArianMewnol· 2022

Amplifying Identity Cynllun Mewnol Swyddfa

gan DB and B Pte Ltd

Cleient: DB&B Pte Ltd

Enillydd Gwobr Arian A' Design Award yn y Categori Mewnol

17,022

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #137777

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Amplifying Identity Cynllun Mewnol Swyddfa

Mae Amplifying Identity yn gynllun mewnol swyddfa wedi'i leoli yn Asia Square yn Singapore. Mae'r gweithle'n ymestyn dros dri llawr ac yn gorchuddio arwynebedd cyfan o 9,300 metr sgwâr. Mae hanner cant o fannau cydweithio a phum ystafell gyfarfod fawr wedi'u dosbarthu ar draws y lloriau i gefnogi gweithio hyblyg a hybrid. Mae graffeg amgylcheddol bwrpasol yn cael ei defnyddio ar goridorau a mannau waliau i gyflwyno diwylliant y cwmni, egwyddorion arweinyddiaeth a hanes. Defnyddir carpedi wedi'u gwneud o ddeunydd cynaliadwy, paent cyfansoddyn organig anweddol isel a goleuadau parthedig i gyfyngu ar yr effaith amgylcheddol.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Amplifying Identity Cynllun Mewnol Swyddfa yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Amplifying Identity Cynllun Mewnol Swyddfa fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Amplifying Identity Cynllun Mewnol Swyddfa yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensiynau a Phecynnu: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tagiau: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Technoleg Cynhyrchu: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Her Dylunio: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Ymchwil: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Ysbrydoliaeth: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Hyd y Prosiect: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Aelodau'r Tîm: Ricardo Celis
Victor Wong
Cydnabyddiaeth Delweddau: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/