WWI Cultural Trail Llwybr Diwylliannol y Rhyfel Byd Cyntaf gan Martino Spreafico

Mae WWI Cultural Trail Llwybr Diwylliannol y Rhyfel Byd Cyntaf gan Martino Spreafico yn enillydd uchel ei barch o'r 2022 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Print.

HaearnPrint· 2022

WWI Cultural Trail Llwybr Diwylliannol y Rhyfel Byd Cyntaf

gan Martino Spreafico

Cleient: Emanuela Spedicato, SeTe srl

Enillydd Gwobr Haearn A' Design Award yn y Categori Print

12,001

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #136363

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am WWI Cultural Trail Llwybr Diwylliannol y Rhyfel Byd Cyntaf

Mae Llwybr Diwylliannol y Rhyfel Byd Cyntaf yn llyfr canllaw gyda map plygu ar gyfer llwybr mynyddig yn Alpau'r Eidal. Mae gan y llyfr 94 tudalen ac mae'n mesur 185 wrth 235 milimetr. Mae plyg papur yn y dudalen olaf yn dal map ar raddfa 1 i 25000, sy'n agor i 700 wrth 700 milimetr. Disgrifir wyth cam y llwybr gyda manylion hyd, uchder a'r amser a gymerir. Mae hen ffotograffau, cerddi a thestunau byr yn atgoffa am y Rhyfel Byd Cyntaf yn yr un mynyddoedd. Mae palet gwyrdd tywyll a ffontiau arddull teipiadur yn awgrymu'r cyfnod hwnnw. Gall cerddwyr gario dim ond y map ysgafnach ar y daith.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae WWI Cultural Trail Llwybr Diwylliannol y Rhyfel Byd Cyntaf yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i WWI Cultural Trail Llwybr Diwylliannol y Rhyfel Byd Cyntaf fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir WWI Cultural Trail Llwybr Diwylliannol y Rhyfel Byd Cyntaf am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimensiynau a Phecynnu: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Tagiau: book, world war I, map, cultural trail
Technoleg Cynhyrchu: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Her Dylunio: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Ymchwil: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Ysbrydoliaeth: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Hyd y Prosiect: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Llif Gweithrediad: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Aelodau'r Tîm: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari