Beijing Winter Olympics Flagship Store Cynllunio Mewnol Masnachol gan Xiaolu Zhang

Mae Beijing Winter Olympics Flagship Store Cynllunio Mewnol Masnachol gan Xiaolu Zhang yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Mewnol.

ArianMewnol· 2021

Beijing Winter Olympics Flagship Store Cynllunio Mewnol Masnachol

gan Xiaolu Zhang

Enillydd Gwobr Arian A' Design Award yn y Categori Mewnol

20,430

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #124172

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Beijing Winter Olympics Flagship Store Cynllunio Mewnol Masnachol

Mae Siop Faner Gemau Olympaidd y Gaeaf Beijing yn gynllun mewnol masnachol a grëwyd ar gyfer siop faner fyd-eang gyntaf Gemau Olympaidd y Gaeaf 2022. Mae'r gofod 800 metr sgwâr ym Meijing yn cyfuno manwerthu ag ardal rhyddhau'r cyfryngau a ddefnyddir ar gyfer lansio cynhyrchion a gwybodaeth gyhoeddus. Mae celf gosod wrth y fynedfa yn codi'r cydnabyddiaeth weledol. Mae'r ddarllenfa a ffurfiau cysylltiedig wedi'u gwneud o acrylig gwyn barugog wedi'i dorri'n dafelli tri chentimetr o drwch gyda chorneli wedi'u sgleinio. Mae goleuadau sy'n newid lliw wedi'u gosod y tu ôl i'r acrylig yn creu awyrgylch iâ ac eira drochol.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Beijing Winter Olympics Flagship Store Cynllunio Mewnol Masnachol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Beijing Winter Olympics Flagship Store Cynllunio Mewnol Masnachol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Beijing Winter Olympics Flagship Store Cynllunio Mewnol Masnachol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Dimensiynau a Phecynnu: 800 square meters
Tagiau: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Technoleg Cynhyrchu: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Her Dylunio: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Ymchwil: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Ysbrydoliaeth: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Hyd y Prosiect: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Llif Gweithrediad: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Aelodau'r Tîm: Zhangxiaolu
Huangzhihong