Mae Jincaitou Pecynnu Baijiu gan Yiyang Liu yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2021

Jincaitou Pecynnu Baijiu

gan Yiyang Liu

Cleient: Gui Brewery Co., Ltd.

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

26,201

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #117381

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Jincaitou Pecynnu Baijiu

Dyluniad pecynnu ar gyfer cyfres o wirodydd baijiu Tsieineaidd yw Jincaitou. Mae'r caead wedi'i wneud o ddeunydd o safon bwyd, ac mae ei batrwm yn cyfuno argraffu delweddau trosglwyddadwy modern â thechnegau enamel traddodiadol. Mae blaen y pecyn yn dangos llew yn dawnsio, ruyi jâd a phioden, sef tri motiff sy'n gysylltiedig â lwc dda yng nghelfyddyd Tsieineaidd. Mae'r cefn yn dangos golygfeydd wedi'u paentio o'r broses o wneud y gwirod, o fwydo a choginio i eplesu a distyllu. Mae'r pecyn yn mesur 105 wrth 105 wrth 260 milimetr ac mae'n defnyddio dulliau cynhyrchu modern sy'n cadw costau'n isel.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Jincaitou Pecynnu Baijiu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Jincaitou Pecynnu Baijiu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Jincaitou Pecynnu Baijiu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Dimensiynau a Phecynnu: Width 105mm x Depth 105mm x Height 260mm
Tagiau: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Technoleg Cynhyrchu: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Her Dylunio: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Ymchwil: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Ysbrydoliaeth: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Hyd y Prosiect: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Llif Gweithrediad: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Aelodau'r Tîm: Yiyang Liu