Cap Pac Primary Function: Cynnyrch Hyrwyddo Digwyddiadau gan Joshua Grant Rayner

Mae Cap Pac Primary Function: Cynnyrch Hyrwyddo Digwyddiadau gan Joshua Grant Rayner yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

ArianHysbysebu· 2021

Cap Pac Primary Function: Cynnyrch Hyrwyddo Digwyddiadau

gan Joshua Grant Rayner

Cleient: Cassette Concepts limitied

Enillydd Gwobr Arian A' Design Award yn y Categori Hysbysebu

34,498

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #117274

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Cap Pac Primary Function: Cynnyrch Hyrwyddo Digwyddiadau

Mae Cap Pac yn gynnyrch hyrwyddo a ddyluniwyd i'w ddefnyddio mewn digwyddiadau awyr agored. Mae Cap Pac wedi'i wneud o un ddalen o gerdyn ac mae'n cyfuno sawl eitem ddefnyddiol. Gellir rhwygo dau gysgodwr haul i ffwrdd a'u clymu o amgylch y pen i gysgodi'r llygaid. Mae'r panel sy'n weddill yn gweithio fel arwydd a all gario neges a ddewiswyd ar gyfer pob digwyddiad. Mae'r un panel hefyd yn gweithio fel cludwr ar gyfer dau ddiod. Defnyddir cerdyn wedi'i ailgylchu neu ardystiedig, ynghyd ag inc di-ddŵr a sychu ynni isel. Y nod yw lleihau'r gwastraff a grëir gan ddeunydd hyrwyddo.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Cap Pac Primary Function: Cynnyrch Hyrwyddo Digwyddiadau yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Cap Pac Primary Function: Cynnyrch Hyrwyddo Digwyddiadau fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Cap Pac Primary Function: Cynnyrch Hyrwyddo Digwyddiadau yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Dimensiynau a Phecynnu: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Tagiau: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Technoleg Cynhyrchu: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Her Dylunio: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Ymchwil: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Ysbrydoliaeth: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Hyd y Prosiect: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Llif Gweithrediad: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patentau: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Aelodau'r Tîm: Joshua Grant Rayner