Da Ya Li Dylunio Mewnol Bwyty gan Wei Wu

Mae Da Ya Li Dylunio Mewnol Bwyty gan Wei Wu yn enillydd uchel ei barch o'r 2021 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Mewnol.

AurMewnol· 2021

Da Ya Li Dylunio Mewnol Bwyty

gan Wei Wu

Cleient: Beijing Da Ya Li Catering Co., Ltd.

Enillydd Gwobr Aur A' Design Award yn y Categori Mewnol

20,992

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #111709

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Da Ya Li Dylunio Mewnol Bwyty

Da Ya Li yw dyluniad mewnol bwyty hwyaden rost yn Chengdu, Tsieina. Y nodwedd ganolog yw tŷ coeden coch wedi'i wneud o rattan. Cafodd tua 50,000 o ddarnau rattan eu caboli a'u chwistrellu â phaent mewn gweithdy, yna eu gosod fesul un ar sylfaen wedi'i siapio. Mae'r patrwm gwehyddu yn codi o fynedfa'r grisiau ac yn ymestyn i'r ardaloedd eistedd. Mae'r coch yn dwyn i gof bensaernïaeth frenhinol Tsieineaidd a blas pupurog bwyd Sichuan. Mae waliau brics hynafol du myglyd a theils llawr yn cydbwyso'r coch cynnes. Mae gril metel yn rhannu'r gofod ar gyfer anghenion masnachol.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Da Ya Li Dylunio Mewnol Bwyty yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Da Ya Li Dylunio Mewnol Bwyty fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Da Ya Li Dylunio Mewnol Bwyty yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Dimensiynau a Phecynnu: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Tagiau: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Technoleg Cynhyrchu: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Her Dylunio: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Ymchwil: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Ysbrydoliaeth: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Hyd y Prosiect: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Llif Gweithrediad: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Aelodau'r Tîm: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Cydnabyddiaeth Delweddau: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy