Tongrentang Zhima Health Dylunio Mewnol Manwerthu gan Yong Wong

Mae Tongrentang Zhima Health Dylunio Mewnol Manwerthu gan Yong Wong yn enillydd uchel ei barch o'r 2021 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Mewnol.

AurMewnol· 2021

Tongrentang Zhima Health Dylunio Mewnol Manwerthu

gan Yong Wong

Cleient: Beijing Tongrentang Health

Enillydd Gwobr Aur A' Design Award yn y Categori Mewnol

21,079

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #108738

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Tongrentang Zhima Health Dylunio Mewnol Manwerthu

Mae Tongrentang Zhima Health yn siop brofiad wedi'i lleoli yn Beijing. Mae'r siop yn gorchuddio 5000 metr sgwâr dros dri llawr. Cynigir atchwanegiadau dietegol, bwyd maethlon a chynhyrchion gofal iechyd sy'n cynnwys technoleg iechyd mewn un lle. Defnyddir ardaloedd mawr o ddeunyddiau cyferbyniol, megis pren solet a phres, yn y tu mewn. O'r llawr gwaelod i fyny, cyflwynir pedair thema, sef ymholiad, bwyd, ymadferiad a gwellhad. Mae'r siop hefyd yn gwasanaethu fel gofod cymdeithasol cyfforddus i gwsmeriaid.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Tongrentang Zhima Health Dylunio Mewnol Manwerthu yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Tongrentang Zhima Health Dylunio Mewnol Manwerthu fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Tongrentang Zhima Health Dylunio Mewnol Manwerthu yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensiynau a Phecynnu: 5000 square meters, 3 floors
Tagiau: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Technoleg Cynhyrchu: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Her Dylunio: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Ymchwil: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Ysbrydoliaeth: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Hyd y Prosiect: This project started in May 2019 and finished in December 2019 in Beijing.
Llif Gweithrediad: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Aelodau'r Tîm: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Cydnabyddiaeth Delweddau: Beijing Wuxiang Space Architecture Design