U designu Ccpuerh Tea Imballaghju di Tè da Somethink Brand hè un vincitore altamente stimatu di u prestigiosu premiu 2020 A' Design Award di Bronzu in a Categuria di Cumpetizione Disignu di Imballaghju.

BronzuImballaghju· 2020

Ccpuerh Tea Imballaghju di Tè

da Somethink Brand

Cliente: Ccpuerh

Vincitore di u premiu A' Design Award di Bronzu in a Categuria Imballaghju

12,616

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #92660

Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Ccpuerh Tea Imballaghju di Tè

U Tè Ccpuerh hè un cuncepimentu d'imballaghju per una gamma di tè pressati è sciolti. U cuntenitore hè una scatula rotonda d'alluminiu cù un cuperchju placatu à l'oru, un mudellu bronzatu è un testu stampatu in serigrafia. A scatula misura 80 mm di diamitru, cù un altezza di corpu di 70 mm è un altezza di cuperchju di 10 mm. Trè forme stampate, ronda, prismatica è triangulare, indicanu u picculu tè rondu, u picculu tè quatratu è u tè sciolto. Culori diversi di scatula indicanu diverse tappe di maturità di u tè, cusì i cumpratori ponu ricunnosce ogni pruduttu rapidamente. U cuncepimentu dà à u tè tradiziunale un aspettu simplice è mudernu.

U Ricunnoscimentu

À propositu di u A' Design Award di Bronzu

Ccpuerh Tea Imballaghju di Tè hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Ccpuerh Tea Imballaghju di Tè sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Ccpuerh Tea Imballaghju di Tè suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Dimensioni è Imballaghju: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Etichette: Packaging, tea, color, fashion, youth
Tecnulugia di Pruduzzione: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Sfida di Designu: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Ricerca: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Ispirazione: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Durata di u Prugettu: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Flussu Operativu: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Membri di a Squadra: Astro Wong
Dorne Tsui
Jr Deng
KC To
Crediti d'Imagine: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.