Yan Natural Juice Imballaggio Buttiglia da Backbone Branding

U designu Yan Natural Juice Imballaggio Buttiglia da Backbone Branding hè un vincitore altamente stimatu di u prestigiosu premiu 2020 A' Design Award di Platinu in a Categuria di Cumpetizione Disignu di Imballaghju.

PlatinuImballaghju· 2020

Yan Natural Juice Imballaggio Buttiglia

da Backbone Branding

Cliente: Backbone Branding

Vincitore di u premiu A' Design Award di Platinu in a Categuria Imballaghju

201,010

Vincitore di Premiu Verificatu

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Culori

U Cuncepimentu

À propositu di Yan Natural Juice Imballaggio Buttiglia

U disignu di a buttiglia hè stata inspirata da a natura è i principii di a biomimica specificamente a forma di una mela muzzicata. Questu hè stata fatta per dimustrà a qualità organica di u pruduttu in l'internu. Questa anatomia si traduce in forme cumplementarii chì, quandu si ponu accantu à l'altru nantu à i scaffali o durante u trasportu, permettenu di maximizà u risparmiu di spaziu. U nome di a marca hè scrittu annantu à l'etichetta cù calligrafia stilizzata. Questa calligrafia evoca u culore è l'apparenza di l'erba fina cum'è un cennu à a Natura.

U Ricunnoscimentu

À propositu di u A' Design Award di Platinu

Yan Natural Juice Imballaggio Buttiglia hè un vincitore di u premiu A' Design Award di Platinu, una ricunniscenza estremamente prestigiosa attribuita à i disegni veramente eccezziunali, eleganti è magnifichi. I vincitori di Platinu sò maraviglie di a creazione, testimunianze di i limiti di a creatività intellettuale, è dimustranu a prufessiunalità incomparabile è u geniu di i so disegnatori. Si aspetta chì sti disegni sianu l'opere più rinumate chì definiscenu l'estetica d'una epoca, cuntribuiscenu à u benessere di a sucetà è allarganu i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Yan Natural Juice Imballaggio Buttiglia mostra un livellu trascendente d'eccellenza è face di u mondu, senza dubbitu, un locu megliu cù e so caratteristiche vantaghjose è preziose. Yan Natural Juice Imballaggio Buttiglia hè una opera vincitrice di u premiu A' Design Award di Platinu chì risveglia disideri, ispira, rallegra è face nasce una grande gioia.

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Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Dimensioni è Imballaghju: Width 70mm x Depth 85mm x Height 265 mm
Etichette: natural juice, packaging design, biomimicry, organic,
Tecnulugia di Pruduzzione: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Sfida di Designu: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Ricerca: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Ispirazione: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Durata di u Prugettu: January to May 2017 in Yerevan Armenia
Flussu Operativu: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Membri di a Squadra: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Crediti d'Imagine: All photo credits to Backbone Branding