Joy To Go Imballaggio da Du Qingyu and Zhang Jun

U designu Joy To Go Imballaggio da Du Qingyu and Zhang Jun hè un vincitore altamente stimatu di u prestigiosu premiu 2025 A' Design Award di Ferru in a Categuria di Cumpetizione Disignu di Imballaghju.

FerruImballaghju· 2025

Joy To Go Imballaggio

da Du Qingyu and Zhang Jun

Cliente: Joy Studio

Vincitore di u premiu A' Design Award di Ferru in a Categuria Imballaghju

11,920

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #165104

Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Joy To Go Imballaggio

L'imballaggio di cunzegna di fast food Joy To Go integra u graziosu caratteru IP chjamatu Joy cù u manghjà, criendu un disegnu coerente in tuttu u sistema d'imballaggio. Sti elementi ludichi ùn sò micca solu cuncipiti per divertimentu ma alludenu ancu à u mecanisimu d'apertura di l'imballaggio. Per esempiu, un caratteru cù un hamburger nantu à a so testa hè mustratu nantu à l'imballaggio di l'hamburger. Più ingredienti di l'hamburger ponu esse visti graduamente solu dopu chì l'utilizatori aprenu u cuperchju. Inoltre, l'imballaggio pò esse riutilizatu, postu chì i mudelli ponu esse strappati per creà segnalibri, ciò chì aiuta à prumove a cuscenza ambientale.

U Ricunnoscimentu

À propositu di u A' Design Award di Ferru

Joy To Go Imballaggio hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Joy To Go Imballaggio sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Joy To Go Imballaggio hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Dimensioni è Imballaghju: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Etichette: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Tecnulugia di Pruduzzione: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Sfida di Designu: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Ricerca: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Ispirazione: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Durata di u Prugettu: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Flussu Operativu: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Membri di a Squadra: Du Qingyu
Zhang Jun
Crediti d'Imagine: Du Qingyu