Ave Natur Imballaghju di cartone per bibite da Misteli Creative Agency

U designu Ave Natur Imballaghju di cartone per bibite da Misteli Creative Agency hè un vincitore altamente stimatu di u prestigiosu premiu 2024 A' Design Award di Bronzu in a Categuria di Cumpetizione Disignu di Imballaghju.

BronzuImballaghju· 2024

Ave Natur Imballaghju di cartone per bibite

da Misteli Creative Agency

Cliente: Misteli Creative Agency

Vincitore di u premiu A' Design Award di Bronzu in a Categuria Imballaghju

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Vincitore di Premiu Verificatu

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U Cuncepimentu

À propositu di Ave Natur Imballaghju di cartone per bibite

Ave Natur hè un disignu d'imballaghju per una gamma d'alternative lattee à basa d'avena. A gamma include bevande d'avena per muntà, cucinà è usu barista, una bevanda d'avena aromatizata à u ciculatu è smoothies. Grandi blocchi di culore è mudelli scandinavi esprimenu l'urigina finlandese di a marca è aiutanu i cumpratori à distinguisce ogni pruduttu. I cartoni sò fatti principalmente di cartone da furesti certificate è sò riciclevuli. Sò impiegati tappi d'origine vegetale fatti da canna da zuccaru. Hè applicata a stampa fleссографica. E dimensione di l'imballaghju sò d'un litru è di 250 millilitri.

U Ricunnoscimentu

À propositu di u A' Design Award di Bronzu

Ave Natur Imballaghju di cartone per bibite hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Ave Natur Imballaghju di cartone per bibite sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Ave Natur Imballaghju di cartone per bibite suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

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Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Dimensioni è Imballaghju: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Etichette: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Tecnulugia di Pruduzzione: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Sfida di Designu: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Ricerca: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Ispirazione: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Durata di u Prugettu: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Flussu Operativu: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Membri di a Squadra: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Crediti d'Imagine: Misteli Creative Agency