U designu Heralbony Imballaggiu da Atsushi Morita hè un vincitore altamente stimatu di u prestigiosu premiu 2023 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu di Imballaghju.

ArgentuImballaghju· 2023

Heralbony Imballaggiu

da Atsushi Morita

Cliente: Paper Parade Inc.

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Imballaghju

31,487

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #145156

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Heralbony Imballaggiu

Heralbony hè una seria d'imballaggiu creata per una marca d'arte è di vita chì applica opere d'arte di artisti cù disabilità à a moda è à u design d'interni. Una sola carta turchina, scelta trà più di 9.000 tipi di carta, hè aduprata per tutti l'imballaggi è i strumenti di branding chì i clienti toccanu. U turchinu hè u culore simbolicu di a Ghjurnata Mundiale di l'Autisimu. A carta selezziunata hè spessa è hà una tessitura artigianale. Solu a stampatura à caldu cù foglia hè applicata, in una sola pusizione è una sola dimensione, ciò chì elimina a fase di verifica di i culori è mantene i costi bassi. A gamma include scatule per prudutti, scatule per rigali è sacchetti per a spesa.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Heralbony Imballaggiu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Heralbony Imballaggiu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Heralbony Imballaggiu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Dimensioni è Imballaghju: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Etichette: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Tecnulugia di Pruduzzione: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Sfida di Designu: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Ricerca: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Ispirazione: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Durata di u Prugettu: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Flussu Operativu: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Crediti d'Imagine: Photographer Yusuke Tsuchida, 2019 to 2022.