Dream of the Blue Manual Class Imballagiu di Bevanda Alcolica da Jingzhang Xiao, Ru Li and Aizong Lin

U designu Dream of the Blue Manual Class Imballagiu di Bevanda Alcolica da Jingzhang Xiao, Ru Li and Aizong Lin hè un vincitore altamente stimatu di u prestigiosu premiu 2023 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu di Imballaghju.

ArgentuImballaghju· 2023

Dream of the Blue Manual Class Imballagiu di Bevanda Alcolica

da Jingzhang Xiao, Ru Li and Aizong Lin

Cliente: Jiangsu Yanghe Distillery Co., Ltd

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Imballaghju

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À propositu di Dream of the Blue Manual Class Imballagiu di Bevanda Alcolica

Dream of the Blue Manual Class hè un imballagiu per un baijiu di primura, un spiritu distillatu tradiziunale chinese. A buttiglia hà una forma di lacrima è hè finita in turchinu scuru cù oru metallicu. U vetru hè sabbiatu è dopu cupertu cù una pittura à effettu martellatu, dendu una superficia dolce è calda simile à u fangu di cantina. E incisioni mostranu un arcu di i Giardini Classichi di Suzhou è dodici mumenti chjave di a marca. A scatula di presentazione cumbineghja un coghju turchinu screziatu cù carta à testura di legnu è ditagli stampati à caldu. Un sistema di quattru codici prutege l'imballagiu contr'à a cuntraffazzione.

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À propositu di u A' Design Award d'Argentu

Dream of the Blue Manual Class Imballagiu di Bevanda Alcolica hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Dream of the Blue Manual Class Imballagiu di Bevanda Alcolica sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Dream of the Blue Manual Class Imballagiu di Bevanda Alcolica hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Pruprietà Uniche: The product is a premium baijiu of the brand YANGHE, is ‘A living artifact in a drinking vessel, a vintage spirit in a artwork.’ The liquor is bottled in exquisite containers coloured in dark blue and metallic gold. Inspired by the concept of the ‘Arc of Time’, the designer of the bottles highlights the elements of craftsmanship and antiquity. The design is an arch from the Classical Gardens of Suzhou and the description of the twelves major events that Yanghe Group has undergone. hese engravings reflect the ingenuity of the liquor’ s artisan workshop. The body of the bottle is sandblasted before being coated in hammer finish paint. Its soft, warm coating feels like cellar mud, and is carved with Chinese characters of ‘old pit pool, old baijiu, old craftsmanship; more nucleoside and flavonoids; less quantity.’ A tribute to the ultimate in craftsmanship, exemplifying the Chinese spirit of craftsmanship.
Dimensioni è Imballaghju: Bottle:106 mm x 106 mm x 306 mm
Box:160mm x 128 mm x 348 mm
Etichette: crafts, Baijiu, spirit, packaging, art
Tecnulugia di Pruduzzione: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: Structured as a fracture-proof cover; painted in gold; printed on wrapped paper to show the printmaking effect.
Bottle: The sand-blasted process reflects the handmade hammered texture, with a frosted touch and like cellar mud.
Box: Using blue variegated leather with wooden textured paper, and the hot-pressed with the Yanghe 12 moments echoing the cover.
Sfida di Designu: All greatness is created by hands! Dream of the Blue Manual Class is an aged handcrafted spirit with both cultural value and rare quality; Craftsmanship is not only a material act, but also a spiritual creation; The Manual Class is not only the ultimate good liquor, but also represents the Chinese spirit in the craft.
Ricerca: Meeting the demand for more sophisticated and high-end daily necessities. The product is a premium baijiu of the brand YANGHE, produced from 600-years-old cellars by hand. Its production process is included in China’s list for Intangible Cultural Heritage. Overall, it is of great historical and artistic value. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Ispirazione: The primary colour is inspired by - "the maturing process of cellar mud: during the brewing process, the colour of the old cellar turns from yellow to dimgray, from dimgray to greyish white, and finally to jet black, and the cellar mud takes on a colourful brilliance in the sun".
The product is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.
Durata di u Prugettu: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Flussu Operativu: The product Dream of the Blue Manual Class uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Membri di a Squadra: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin