House of Bohem Funció Primària: Club de Platja de Muge Alanay Gucuoglu

El disseny House of Bohem Funció Primària: Club de Platja de Muge Alanay Gucuoglu és un guanyador molt estimat del prestigiós 2026 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Espais Interiors i Exposicions.

ArgentInterior· 2026

House of Bohem Funció Primària: Club de Platja

de Muge Alanay Gucuoglu

Client: Nom Architecture

Guanyador del A' Design Award d'Argent en la Categoria de Interior

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El Disseny

Sobre House of Bohem Funció Primària: Club de Platja

Text del Llibre: House of Bohem Beach Club és un projecte d'hostaleria a peu de platja situat a la platja de Cleòpatra, a Alanya. Dissenyat de manera holística de la A a la Z, des de l'arquitectura i els interiors fins al branding, el mobiliari, la il·luminació, la carta, els uniformes i la vida a l'aire lliure, el projecte crea una identitat coherent i unificada. Inspirat en la filosofia bohèmia i la vida costanera mediterrània, convida a viure el present a través de materials naturals, detalls fets a mà i un flux espacial relaxat. El resultat és una atmosfera de glamur pausat definida pel confort vora el mar, l'elegància natural i un ritme espontani de dia a nit.

El Reconeixement

Sobre el A' Design Award d'Argent

House of Bohem Funció Primària: Club de Platja és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que House of Bohem Funció Primària: Club de Platja sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. House of Bohem Funció Primària: Club de Platja és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: House of Bohem is a beachfront hospitality destination located along the Alanya Cleopatra Beach, designed with a bistro, beach lounge, fine dinning and event party venue. Inspired by bohemian cultures and nomadic philosophy, project orchestrates a fluid, all day narrative, seamlessly transitioning from the relaxed informality of a beach lounge to the refined elegance of a fine-dining venue, and into the dynamic energy of evening events and celebrations, all within a unified spatial identity.
Dimensions i Embalatge: House of Bohem Beach Club Restaurant Bar spans 2,000 sqm, comprising 429 sqm indoor, 500 sqm semi open, and 1,000 sqm beachfront areas. With 50 dining tables, 30 bar seats, and 100 sunbeds, it hosts up to 300 guests. Establishing a strong sense of place along Cleopatra Beach, it operates as more than a restaurant a fluid, all-day destination conceived as a transformative stage for bistro, bar, fine dining, and events.
Etiquetes: interior design, beach lounge design, beach club, hospitality design
Tecnologia de Producció: Designed across 2,000 sqm of open, semi open, and enclosed spaces, the venue accommodates 300 guests with 50 dining tables, a 30 seat bar, and 100 sun loungers. Flexible shading areas are offering alternative corners to the guests, while the bar anchors social interaction. As day turns to night, lighting transforms the atmosphere. Rather than a single focal point, the project creates a layered experience, enriched by murals that express its bohemian spirit.
Repte de Disseny: The primary challenge was orchestrating a large-scale venue composed of enclosed, semi-open and open zones, accommodating distinct modes within a unified identity without spatial conflict. All day bistro, fine dining, beach lounge and event settings are designed as a living stage which adapts to the rhythm of its guests. Rather than a single focal point, the project creates a layered experience offering different areas. Harsh coastal conditions such as salt, humidity, wind and heavy use demanded durable detailing and material precision, while the project aimed to establish a strong architectural presence along the shoreline.
Recerca: Prior to the project, coastal building typologies were examined through multi-layered analysis. Climate data, salt exposure, wind, solar orientation and coastal morphology informed durability-driven design decisions. Materials were selected through comparative life cycle assessment. Guest and service circulation were tested via schematic scenarios. Investment and operational costs were evaluated through cost performance analysis.
Inspiració: The conceptual departure point for House of Bohem was to merge the free-spirited, tactile essence of bohemian living with the dolce vita of the Mediterranean, establishing a spatial narrative rooted in the nomadic philosophy of slowing down and being present. Guided by the nomadic principles of lightness, portability, layering, craftsmanship and harmony with nature, the project was conceived not as a static décor scheme, but as a living stage which adapts to the rhythm of its guests.
Durada del Projecte: The project started in February 2023 and finished in May 2023 in Alanya, Turkey.
Flux d'Operació: House of Bohem establishes a strong sense of place along the Cleopatra shoreline, operating as a vibrant, all-day destination rather than solely a restaurant. Its open layout invites the beach inward, setting a new aesthetic benchmark for the coast. A large-scale mural transforms the front into a public visual landmark. Reframing bohemian living as lived experience, the project fosters slower rhythms, tactile engagement, and meaningful social interaction.
Crèdits de les Imatges: All photos Engin Aydeniz.
All rights Nom Architecture.