Urbaner Estratègia de marca, Disseny d'envasos de Deeeep Creative Lab

El disseny Urbaner Estratègia de marca, Disseny d'envasos de Deeeep Creative Lab és un guanyador molt estimat del prestigiós 2025 A' Design Award d'Argent en la Categoria de Competició de Disseny Meta, Estratègic i de Serveis.

ArgentServei· 2025

Urbaner Estratègia de marca, Disseny d'envasos

de Deeeep Creative Lab

Client: Deeeep Creative Lab

Guanyador del A' Design Award d'Argent en la Categoria de Servei

103,627

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre Urbaner Estratègia de marca, Disseny d'envasos

Urbaner és una estratègia de marca i de servei per a un producte de cura de la barba creat per al mercat japonès. L'estratègia inclou la planificació del producte, un lloc web responsive d'una sola pàgina, l'envàs i una comunitat en línia. El retallador utilitza un motor i fulles d'acer d'alt contingut en carboni fabricades al Japó, i la seva forma compacta permet ajustar la barba en qualsevol moment. L'envàs combina una tipografia variada amb una caixa interior senzilla que explica l'ús del producte. Urbaner presenta la cura personal com una manera d'expressar l'estil propi, i el lloc web guia els visitants des del primer interès fins a la compra.

El Reconeixement

Sobre el A' Design Award d'Argent

Urbaner Estratègia de marca, Disseny d'envasos és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Urbaner Estratègia de marca, Disseny d'envasos sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Urbaner Estratègia de marca, Disseny d'envasos és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Dimensions i Embalatge: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Etiquetes: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Tecnologia de Producció: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Repte de Disseny: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Recerca: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspiració: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Durada del Projecte: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Flux d'Operació: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Membres de l'Equip: Deeeep Creative LAB
Crèdits de les Imatges: Deeeep Creative LAB,URBANER,2024