Beijing Wangfujing Xiyue Interior de centre comercial de Xia Gushuyu Commercial Space Design

El disseny Beijing Wangfujing Xiyue Interior de centre comercial de Xia Gushuyu Commercial Space Design és un guanyador molt estimat del prestigiós 2024 A' Design Award d'Or en la Categoria de Competició de Disseny d'Espais Interiors i Exposicions.

OrInterior· 2024

Beijing Wangfujing Xiyue Interior de centre comercial

de Xia Gushuyu Commercial Space Design

Client: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.

Guanyador del A' Design Award d'Or en la Categoria de Interior

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Colors

El Disseny

Sobre Beijing Wangfujing Xiyue Interior de centre comercial

Beijing Wangfujing Xiyue és un interior de centre comercial que abasta 19.800 metres quadrats a la zona central de Pequín. El disseny uneix l'arquitectura tradicional xinesa amb elements futuristes. Els ràfecs corbats cap amunt, les bèsties del carener, les mènsules dougong i els sostres de cassetons donen forma a l'estructura, mentre que els aliatges metàl·lics aporten resistència i durabilitat. Tres punts temàtics, Yuanshi Kou, la Plaça del Rellotge de Sol i Qiankun Fang, marquen els atris. La primera planta soterrani acull la restauració i la segona el comerç minorista. La temperatura de color i la lluminositat de la llum es controlen per crear atmosferes variades.

El Reconeixement

Sobre el A' Design Award d'Or

Beijing Wangfujing Xiyue Interior de centre comercial és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Beijing Wangfujing Xiyue Interior de centre comercial sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Beijing Wangfujing Xiyue Interior de centre comercial crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
Dimensions i Embalatge: It covers an area of 19,800 square meters.
Etiquetes: Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
Tecnologia de Producció: In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
Repte de Disseny: The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
Recerca: Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
Inspiració: The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Durada del Projecte: This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
Flux d'Operació: The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
Membres de l'Equip: Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi