United Cinemas Unicus Chichibu Complex de Cinemes de Mitsuhiro Shinohara

El disseny United Cinemas Unicus Chichibu Complex de Cinemes de Mitsuhiro Shinohara és un guanyador molt estimat del prestigiós 2023 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Espais Interiors i Exposicions.

BronzeInterior· 2023

United Cinemas Unicus Chichibu Complex de Cinemes

de Mitsuhiro Shinohara

Client: United Cinemas

Guanyador del A' Design Award de Bronze en la Categoria de Interior

11,963

Guanyador de Premi Verificat

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El Disseny

Sobre United Cinemas Unicus Chichibu Complex de Cinemes

United Cinemas Unicus Chichibu és un complex de cinemes construït per a la ciutat de Chichibu, que havia estat sense sala de cinema durant 29 anys. El complex disposa de set sales i 650 seients en 2.490 metres quadrats. La majoria de sales tenen capacitat per a menys de 100 persones, la qual cosa permet projectar una àmplia varietat de pel·lícules per a una població reduïda. Una façana de mur cortina i un vestíbul lluminós acabat amb pedra de pissarra i fusta donen la benvinguda tant als vianants com als espectadors. El disseny funciona com una sala d'estar per a la ciutat, on visitants de totes les edats es poden trobar. Totes les sales utilitzen projectors làser i un sistema de senyalització digital.

El Reconeixement

Sobre el A' Design Award de Bronze

United Cinemas Unicus Chichibu Complex de Cinemes és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que United Cinemas Unicus Chichibu Complex de Cinemes sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. United Cinemas Unicus Chichibu Complex de Cinemes satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
Dimensions i Embalatge: 7 screens, 2,490.68 sqm., total capacity 650 seats. Most of screens are capacity of less than 100 seats. One 3D theatre. All theatres are installed a laser projector by Barco.
Etiquetes: Movie Theatre, Cinema Complex, Cinema
Tecnologia de Producció: Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
Repte de Disseny: This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
Recerca: Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations.
The cinema is not only a cinema complex, but also the living room with movie culture.
Inspiració: It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
Durada del Projecte: This project took over 10 years of planning, started in 2019 and finally be realized in 2022.
Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility.
Flux d'Operació: This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre.
The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city.
PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts.
Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again.
Crèdits de les Imatges: All photos: P&D Consulting