Absolut Lab Disseny d'Interiors per a Botiga Efímera (Pop-Up) de Moneys Studio

El disseny Absolut Lab Disseny d'Interiors per a Botiga Efímera (Pop-Up) de Moneys Studio és un guanyador molt estimat del prestigiós 2023 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Espais Interiors i Exposicions.

BronzeInterior· 2023

Absolut Lab Disseny d'Interiors per a Botiga Efímera (Pop-Up)

de Moneys Studio

Client: Moneys Studio

Guanyador del A' Design Award de Bronze en la Categoria de Interior

12,755

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El Disseny

Sobre Absolut Lab Disseny d'Interiors per a Botiga Efímera (Pop-Up)

Absolut Lab és una botiga efímera i espai expositiu situat a Xangai, Xina. L'interior es va crear a partir de components modulars, que permeten que l'espai sigui desmuntat, reciclat i reutilitzat. La inspiració del disseny prové de la banda de Möbius. L'entrada compta amb un corredor corbat fet de làmines de policarbonat i materials mirallats, formant un recorregut de circulació fluid. Un sostre mirallat redueix la sensació d'estretor. El paper kraft reciclable, l'acer inoxidable i les làmines de policarbonat són els materials principals. Tots els mòduls van ser prefabricats, i la construcció in situ es va completar en 60 hores.

El Reconeixement

Sobre el A' Design Award de Bronze

Absolut Lab Disseny d'Interiors per a Botiga Efímera (Pop-Up) és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Absolut Lab Disseny d'Interiors per a Botiga Efímera (Pop-Up) sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Absolut Lab Disseny d'Interiors per a Botiga Efímera (Pop-Up) satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Dimensions i Embalatge: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Etiquetes: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Tecnologia de Producció: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Repte de Disseny: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Recerca: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspiració: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Durada del Projecte: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Flux d'Operació: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Membres de l'Equip: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Crèdits de les Imatges: YKS