Wu Sian La Casa De Te Comercial de Gong Cha California and Vinci Solution

El disseny Wu Sian La Casa De Te Comercial de Gong Cha California and Vinci Solution és un guanyador molt estimat del prestigiós 2022 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Espais Interiors i Exposicions.

FerroInterior· 2022

Wu Sian La Casa De Te Comercial

de Gong Cha California and Vinci Solution

Client: Gong cha CA Franchise

Guanyador del A' Design Award de Ferro en la Categoria de Interior

15,159

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #137016

Visitar el Lloc Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Wu Sian La Casa De Te Comercial

El projecte de disseny de Gong cha, anomenat encertadament, Wu Sian, es tradueix en il·limitat en xinès i es pot veure a través de la seva ambició d'expansió global. Les primeres impressions del disseny de la casa de te transmeten un espai còmode i contemporani perquè tothom pugui assaborir i gaudir de tots els àmbits de la vida. L'ús de fusta natural, pedra de marbre, accents metàl·lics i colors de marca a l'interior de la casa de te manifesta els valors fonamentals de l'empresa: Te, Company, Art, Taste i Moment. Els materials orgànics utilitzats per crear calidesa i fomentar el gaudi del seu te i de l'entorn.

El Reconeixement

Sobre el A' Design Award de Ferro

Wu Sian La Casa De Te Comercial és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Wu Sian La Casa De Te Comercial sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Wu Sian La Casa De Te Comercial és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
Dimensions i Embalatge: The project covers a total of 1,197 square footage.
Etiquetes: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
Tecnologia de Producció: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
Repte de Disseny: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
Recerca: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
Inspiració: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
Durada del Projecte: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
Flux d'Operació: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
Membres de l'Equip: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
Crèdits de les Imatges: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global