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Spazio Lenovo Interior de botiga insígnia de Alessandro Luciani

El disseny Spazio Lenovo Interior de botiga insígnia de Alessandro Luciani és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Espais Interiors i Exposicions.


ArgentInterior· 2021

Spazio Lenovo Interior de botiga insígnia

de Alessandro Luciani

Client: Alessandro Luciani

Guanyador del A' Design Award d'Argent en la Categoria de Interior

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El Disseny

Sobre Spazio Lenovo Interior de botiga insígnia

Spazio Lenovo és l'interior d'una botiga insígnia distribuïda en dues plantes, amb una superfície total de 900 metres quadrats. La planta baixa és un espai expositiu flexible que també pot acollir esdeveniments promocionals i espectacles. Les taules d'exposició tenen tapes de vidre fi amb monitors encastats que mostren informació digital dels productes. Un gran mur de LED s'aixeca a través del sostre i és visible des del carrer. L'escala està revestida de vidre dicroic, i els graons incorporen il·luminació LED. Tretze columnes verdes verticals formen una zona enjardinada, de manera que tecnologia i natura es combinen.

El Reconeixement

Sobre el A' Design Award d'Argent

Spazio Lenovo Interior de botiga insígnia és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Spazio Lenovo Interior de botiga insígnia sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Spazio Lenovo Interior de botiga insígnia és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques
The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.
Dimensions i Embalatge
The store is spread over two floors for a total of 900 square meters
Etiquetes
Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
Tecnologia de Producció
Dichroic glass, LedWall, Wood,
Repte de Disseny
The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
Recerca
The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
Inspiració
Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.
Durada del Projecte
The project started in May 2020 in Milano - Italy and finished in September 2020
Flux d'Operació
The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
Membres de l'Equip
Alessandro Luciani
Grottini srl
Crèdits de les Imatges
Lenovo Italy

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