Tongrentang Zhima Health Disseny d'Interiors Comercials de Yong Wong

El disseny Tongrentang Zhima Health Disseny d'Interiors Comercials de Yong Wong és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Or en la Categoria de Competició de Disseny d'Espais Interiors i Exposicions.

OrInterior· 2021

Tongrentang Zhima Health Disseny d'Interiors Comercials

de Yong Wong

Client: Beijing Tongrentang Health

Guanyador del A' Design Award d'Or en la Categoria de Interior

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El Disseny

Sobre Tongrentang Zhima Health Disseny d'Interiors Comercials

Tongrentang Zhima Health és una botiga experiencial situada a Pequín. La botiga ocupa 5000 metres quadrats distribuïts en tres plantes. S'hi ofereixen en un sol lloc suplements dietètics, aliments nutritius i productes per a la cura de la salut que incorporen tecnologia sanitària. A l'interior s'apliquen grans superfícies de materials contrastants, com ara fusta massissa i llautó. Des de la planta baixa cap amunt, s'hi presenten quatre temàtiques: consulta, alimentació, convalescència i curació. La botiga també funciona com un espai social confortable per als clients.

El Reconeixement

Sobre el A' Design Award d'Or

Tongrentang Zhima Health Disseny d'Interiors Comercials és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Tongrentang Zhima Health Disseny d'Interiors Comercials sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Tongrentang Zhima Health Disseny d'Interiors Comercials crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions i Embalatge: 5000 square meters, 3 floors
Etiquetes: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Tecnologia de Producció: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Repte de Disseny: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Recerca: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiració: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Durada del Projecte: This project started in May 2019 and finished in December 2019 in Beijing.
Flux d'Operació: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Membres de l'Equip: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Crèdits de les Imatges: Beijing Wuxiang Space Architecture Design