Perception Cafè de Haejun Jung - Feelament

El disseny Perception Cafè de Haejun Jung - Feelament és un guanyador molt estimat del prestigiós 2020 A' Design Award de Platí en la Categoria de Competició de Disseny d'Espais Interiors i Exposicions.

PlatíInterior· 2020

Perception Cafè

de Haejun Jung - Feelament

Client: Perception

Guanyador del A' Design Award de Platí en la Categoria de Interior

1,150,873

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #100227

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Colors

El Disseny

Sobre Perception Cafè

Aquest petit cafè càlid de fusta, situat a la cantonada d’un encreuament d’un barri tranquil. La zona centralitzada de preparació oberta ofereix una experiència neta i àmplia de l’actuació del barista als visitants de qualsevol lloc que tinguin seient de barra o seient de taula en una cafè. L'objecte del sostre anomenat "Shading tree" comença des de la part posterior de la zona de preparació i cobreix la zona del client fins a crear tota l'atmosfera d'aquest cafè. Dóna un efecte espacial inusual als visitants i també es converteix en un mitjà per a les persones que volen perdre's en el pensament amb sabors de cafè.

El Reconeixement

Sobre el A' Design Award de Platí

Perception Cafè és un guanyador del guardó A' Design Award de Platí, un reconeixement sumament prestigiós concedit a dissenys veritablement excepcionals, elegants i magnífics. Els guanyadors de Platí són meravelles de la creació, testimonis dels límits de la creativitat intel·lectual, i demostren la professionalitat inigualable i el geni dels seus dissenyadors. Es preveu que aquests dissenys siguin les obres més reconegudes, que defineixen l'estètica d'una època, contribueixen al benestar de la societat i fan avançar els límits de l'art, la ciència, el disseny i la tecnologia. Perception Cafè exhibeix un nivell transcendent d'excel·lència i, sense cap mena de dubte, fa del món un lloc millor amb les seves característiques avantatjoses i valuoses. Perception Cafè és una obra guanyadora del guardó A' Design Award de Platí que desperta anhels, inspira, delecta i fa sorgir una gran alegria.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Dimensions i Embalatge: Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Etiquetes: Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Tecnologia de Producció: Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Repte de Disseny: Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Recerca: After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inspiració: As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Durada del Projecte: The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Flux d'Operació: The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Patents: Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.