Dizajn WiseTribe Education Vizuelni identitet od dizajnera Somethink Brand je visoko cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

SrebroGrafika· 2020

WiseTribe Education Vizuelni identitet

autor Somethink Brand

Klijent: WiseTribe education

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu WiseTribe Education Vizuelni identitet

WiseTribe Education je vizuelni identitet kreiran za obrazovnu organizaciju koja pruža usluge djeci od rođenja do dvanaeste godine života. Kineski naziv brenda weisi zvuči kao engleska riječ wise, koja također nosi značenje razmišljanja. Identitet koristi smjele kombinacije boja i pomoćne grafike kako bi izrazio slobodu i maštu. Likovi maskota, uključujući domorodačku figuru, dinosaura, drvo mudrosti i planetu, pomažu djeci da se povežu s brendom. Identitet se primjenjuje na posterima, šablonima za društvene mreže, vizit kartama, kovertama i bedževima.

Priznanje

O nagradi Srebrna nagrada A' Design Award

WiseTribe Education Vizuelni identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da WiseTribe Education Vizuelni identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. WiseTribe Education Vizuelni identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimenzije i pakovanje: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Oznake: Brand, logo, Visual Identity, Education, child
Tehnologija proizvodnje: Templates for posters and social media, business cards, envelopes, badges.
Dizajnerski izazov: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Istraživanje: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiracija: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Trajanje projekta: The project started in January 2018 in Guangzhou, China.
Tok rada: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Članovi tima: Astro Wong
Dorne Tsui
Jr Deng
Autorstvo slika: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.