Culture to Technology Identity Plakat od Lei Wang

Dizajn Culture to Technology Identity Plakat od dizajnera Lei Wang je visoko cijenjeni dobitnik prestižne nagrade 2025 Platinska nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

PlatinaGrafika· 2025

Culture to Technology Identity Plakat

autor Lei Wang

Klijent: Hefei High Tech Digital Technology Co., LTD.

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Culture to Technology Identity Plakat

Kultura u tehnološki identitet je plakat dizajniran za prikazivanje u svjetlosnim kutijama na autobuskim stajalištima. U gornjem dijelu, kineski znak za Anhui uokviren je klasičnim konturama arhitekture Huizhoua, podsjećajući na regionalnu historiju i kulturu. Znak se postepeno transformiše u strujno kolo, završavajući sa četiri kineska znaka koja označavaju Hefei High Tech. Plakat je dimenzija 60 sa 90 centimetara. Gradijentni plavi tonovi štampani su tehnikom preklopne štampe spot bojama, a linije strujnog kola premazane su lokalnim UV lakom radi ispupčenog efekta.

Priznanje

O nagradi Platinska nagrada A' Design Award

Culture to Technology Identity Plakat je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje zaista izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čuda su stvaranja, svjedočanstva granica intelektualne kreativnosti i pokazuju neprevaziđen profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jedne ere, doprinose dobrobiti društva i pomjeraju granice umjetnosti, nauke, dizajna i tehnologije. Culture to Technology Identity Plakat pokazuje uzvišen nivo izvrsnosti i nesumnjivo čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Culture to Technology Identity Plakat je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, inspirira, oduševljava i pali veliku radost.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Dimenzije i pakovanje: 60X90cm
Oznake: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Tehnologija proizvodnje: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Dizajnerski izazov: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Istraživanje: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Inspiracija: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Trajanje projekta: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Tok rada: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Patenti: Hefei High Tech Digital Technology Co., LTD.
Članovi tima: Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Autorstvo slika: Hefei High Tech Digital Technology Co., LTD.