Pleady Branding Identitet brenda od Katsumi Tamura

Dizajn Pleady Branding Identitet brenda od dizajnera Katsumi Tamura je visoko cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2020

Pleady Branding Identitet brenda

autor Katsumi Tamura

Klijent: Good Morning Inc

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Pleady Branding Identitet brenda

Pleady Branding je program identiteta brenda kreiran za specijaliziranog proizvođača sportskih traka. Program obuhvata naziv brenda, logotip brenda, pakovanje, web stranice, kataloge proizvoda, brend filmove i štandove za sajmove. Naziv spaja riječi play (igra) i ready (spreman). Komunikacija je izgrađena oko slogana Tape or Lose (Zalijepi ili izgubi) i ključne vizuelne slike trkačice, inspirisane linijom koja prolazi kroz logotip. Žuto-zelena boja brenda naglašava fokus na sportiste. Upravljanje bojama osigurava dosljednost boje brenda na papiru, filmu i ekranima.

Priznanje

O nagradi Brončana nagrada A' Design Award

Pleady Branding Identitet brenda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Pleady Branding Identitet brenda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Pleady Branding Identitet brenda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Dimenzije i pakovanje: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Oznake: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Tehnologija proizvodnje: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Dizajnerski izazov: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Inspiracija: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Trajanje projekta: PLEADY launched in July 2019.
Tok rada: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Članovi tima: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida