Kalitva Katalog Proizvoda od Lana Raizen

Dizajn Kalitva Katalog Proizvoda od dizajnera Lana Raizen je visoko cijenjeni dobitnik prestižne nagrade 2019 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2019

Kalitva Katalog Proizvoda

autor Lana Raizen

Klijent: Kalitva

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

14,245

Verificirani dobitnik nagrade

Verificirajte status nagrade za #73261

Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Kalitva Katalog Proizvoda

Katalog je kreiran za ruskog proizvođača posuđa za kuhanje. Kao rezultat detaljnog upoznavanja i komparativne analize svih kolekcija, odabrani su najprikladniji začini, bilje i povrće, koji su upotpunili dizajn kataloga i istaknuli prednosti svake kolekcije. Glavna naslovnica kataloga napravljena je rezanjem u obliku tave, kroz koju se vidi fotografija u kolekciji u boji. Ručke tave i lonci na drugom poklopcu lakirani su mekim lakom na dodir, oponašajući stvarnu pokrivenost ovih ručica.

Priznanje

O nagradi Brončana nagrada A' Design Award

Kalitva Katalog Proizvoda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Kalitva Katalog Proizvoda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Kalitva Katalog Proizvoda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimenzije i pakovanje: Width 210 mm x Depth 9 mm x Height 250 mm
Oznake: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Tehnologija proizvodnje: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Dizajnerski izazov: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Istraživanje: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspiracija: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Trajanje projekta: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Tok rada: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Članovi tima: Lana Raizen
Autorstvo slika: Photographer: Sergey Fedotov, Kalitva