MioBar Primarna funkcija: Uređivački dizajn od Naoya Katagami

Dizajn MioBar Primarna funkcija: Uređivački dizajn od dizajnera Naoya Katagami je visoko cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2026

MioBar Primarna funkcija: Uređivački dizajn

autor Naoya Katagami

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu MioBar Primarna funkcija: Uređivački dizajn

Tekst knjige: Ovaj projekat predstavlja obnovu MioBara u Gran Caffe nakon trinaest godina rada. Rezultat dizajna uključuje letak, foto-knjigu i prilagođeni tipografski font koji izražavaju profinjenu, ali pristupačnu atmosferu preuređenog enterijera. Inspirisan italijanskom kafe kulturom, projekat koristi arhitektonske krivulje kao tipografske motive i integriše fotografiju kako bi dokumentovao prostorne kvalitete i ljudsko prisustvo. Kafić predstavlja kao prostor za društvenu interakciju unutar njegovog lokalnog konteksta.

Priznanje

O nagradi Brončana nagrada A' Design Award

MioBar Primarna funkcija: Uređivački dizajn je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da MioBar Primarna funkcija: Uređivački dizajn bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. MioBar Primarna funkcija: Uređivački dizajn sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This project marks the transformation of MioBar into Gran Caffe after 13 years. The brochures and photography were designed to convey the refined atmosphere of the renewed space, inspired by the elegance of historic Italian cafes. A custom typeface, subtly echoing the bar's architectural curves, reinforces the identity. More than a place to drink coffee, it aspires to embody the cultural essence of cafes as timeless spaces for reflection and connection.
Dimenzije i pakovanje: Leaflet: A6, 8 pages, folded brochure.
Menu: A3, single-sheet.
Photo book LULTIMOGIORNO: B5, 124 pages.
Typeface Rinata: custom original type created specifically for MioBar.
All elements feature original photography by the designer.
Oznake: Hiroshima, Gran Caffe, Italian Cafe Culture, Graphic Design, Leaflet, Photography, Book Design, Custom Typeface, Visual Communication, Branding
Tehnologija proizvodnje: The project combined custom typography, editorial design, and photography. An original typeface was created, inspired by the curved architectural features of the renovated cafe interior. The leaflet was realized through color photography shot with Leica equipment, while the photo book LULTIMOGIORNO was produced using monochrome film that I photographed and self-developed. This hands-on process, from capture to refinement, ensured a unified and authentic visual identity aligned with the Gran Caffe's ambience.
Dizajnerski izazov: The main challenge was translating the essence of a Gran Caffe into visual communication without reducing it to decoration. Balancing historical references with contemporary sensibility required close study of architectural curves and cultural symbols. Limited resources and alignment with the client's renovation vision added complexity, but addressing these constraints resulted in a design that resonates authentically with both space and community.
Istraživanje: Research for this project focused on the cultural and spatial role of cafes, particularly the transition from a neighborhood bar to a Gran Caffe. The objective was to explore how architecture, typography, and visual communication shape atmosphere and memory. Methods included observing Italian cafe traditions and analyzing spatial curves, which inspired the custom typeface Rinata. Findings indicated that careful design can elevate daily experiences and reinforce cultural identity.
Inspiracija: Editorial Design

The inspiration came from the transformation of MioBar into a "Gran Caffe," envisioned as a cultural space rather than just a coffee bar. The aim was to express the spirit of its refined yet welcoming interior through graphic design. Drawing from the curved architectural details, I created the original typeface Rinata, complemented with photography to capture both atmosphere and story. The result is a design that not only informs but also evokes the essence of cafe culture.
Trajanje projekta: The project began in March 2025 in Hiroshima, Japan, with the renovation of MioBar into Gran Caffe Mio. The design work, including leaflet, photo book, and custom typography, was completed by June 2025 in Hiroshima, and officially presented to the public at the cafe's reopening in July 2025.
Tok rada: This project goes beyond a simple restaurant renovation, aiming to convey the essence of a Gran Caffe to the local community. The leaflet serves as an accessible guide, while the photo book offers a reflective experience of the renewed space. Combined with custom typography, these elements invite people in Hiroshima to engage with the cafe and the cultural heritage it represents.
Autorstvo slika: Naoya Katagami